"MAGA Church," the first digital video from the Lincoln Project, a group of anti-Trump Republicans, takes aim at President Trump's standing with evangelical voters —interspersing clips of him talking about faith with videos of him speaking crudely.

Why it matters: Trump has recently taken steps to shore up his evangelical base after an editorial in Christianity Today, a magazine founded by the late Rev. Billy Graham, attacked his "gross immorality and ethical incompetence."

The state of play: In the video, the group warns evangelicals to "beware of false prophets."

  • "IF THIS IS THE BEST AMERICAN CHRISTIANS CAN DO," it says, "THEN GOD help us all."

The big picture: The Lincoln Project, which announced its creation last month, aims to persuade "enough disaffected conservatives, Republicans and Republican-leaning independents in swing states and districts to help ensure a victory in the Electoral College, and congressional majorities that don’t enable or abet Mr. Trump’s violations of the Constitution."

  • The Lincoln Project's advisory board consists of George Conway, Reed Galen, Jennifer Horn, Mike Madrid, Steve Schmidt, Ron Steslow, John Weaver and Rick Wilson.

Go deeper: Trump's moves to shore up his evangelical base

Go deeper

48 mins ago - Sports

Alumni fight to save college sports

Data: Mat Talk Online; Chart: Andrew Witherspoon/Axios

242 collegiate athletic programs have been cut amid the pandemic, altering the careers and lives of thousands of student-athletes.

Yes, but: Some passionate alumni groups have opted to fight, banding together in hopes of saving the programs they helped build and continue to love.

1 hour ago - World

The U.S.-China trade war quietly escalates

Photo Illustration: Sarah Grillo/Axios. Photos: Alex Wong/Getty Images and Lintao Zhang/Getty Images

Lost amid headlines about the coronavirus pandemic and the seemingly unstoppable stock market rally, has been the monthslong escalation of tensions in the U.S.-China trade war —  and it's likely here to stay.

Why it matters: The tariffs continue to impress a sizable tax on U.S. companies and consumers, adding additional costs and red tape for small businesses, farmers, manufacturers and households trying to stay afloat amid the pandemic.

Facebook to label posts about voting from presidential candidates

Illustration: Sarah Grillo/Axios

Facebook announced Thursday that it will add labels to all posts from presidential candidates and federally-elected officials that mention voting or ballots, regardless of whether they contain misinformation.

Why it matters: It's the tech giant's response to scrutiny that it doesn't do enough to tackle voter suppression on its platform. Earlier this year, Facebook — unlike Twitter — did not take action against posts from President Trump that included false information about mail-in voting.