"MAGA Church," the first digital video from the Lincoln Project, a group of anti-Trump Republicans, takes aim at President Trump's standing with evangelical voters —interspersing clips of him talking about faith with videos of him speaking crudely.
Why it matters: Trump has recently taken steps to shore up his evangelical base after an editorial in Christianity Today, a magazine founded by the late Rev. Billy Graham, attacked his "gross immorality and ethical incompetence."
- His latest move was an "Evangelicals for Trump" event last weekend at one of the largest Latino evangelical churches in Miami.
The state of play: In the video, the group warns evangelicals to "beware of false prophets."
- "IF THIS IS THE BEST AMERICAN CHRISTIANS CAN DO," it says, "THEN GOD help us all."
The big picture: The Lincoln Project, which announced its creation last month, aims to persuade "enough disaffected conservatives, Republicans and Republican-leaning independents in swing states and districts to help ensure a victory in the Electoral College, and congressional majorities that don’t enable or abet Mr. Trump’s violations of the Constitution."
- The Lincoln Project's advisory board consists of George Conway, Reed Galen, Jennifer Horn, Mike Madrid, Steve Schmidt, Ron Steslow, John Weaver and Rick Wilson.