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Expand chart
Data: NewsWhip; Chart: Axios Visuals

The tragic death of Kobe Bryant and his daughter Gianna became one of the most talked-about news events of the social media era, according to data from NewsWhip provided exclusively to Axios.

Why it matters: More people have engaged with the story over the past week than nearly every other major news story combined — illustrating that what breaks through in a saturated, splintered media landscape is unexpected, emotional news.

By the numbers: In the week after the Jan. 26 helicopter accident, stories about Kobe and Gianna generated 208 million interactions on social media — more than coronavirus, impeachment, the Super Bowl, the Iowa caucuses and the Grammys combined.

  • It did not generate the most news stories: The roughly 97,000 stories written about Kobe and Gianna this week are only about half the total for coronavirus stories (~174,000).

Be smart: The story had a huge cascading effect, as reactions to the tragedy drove new stories and hashtags.

  • LeBron James' reaction to the news reinvigorated the news cycle, in part because Bryant's last tweet congratulated James for passing him on the all-time scoring list.
  • The hashtag #GirlDad went viral as reactions poured in about the relationship between Kobe and Gianna.

The arms race for reader attention on major platforms has made it harder for all but the most shocking, emotional stories to break through.

  • For example, the Iowa caucuses received relatively minuscule social media interest over this period.

The bottom line: In a news ecosystem that's fragmented by both niche interests and ideology, it's rare for the internet to be so captivated by a single story.

Go deeper

Trump sues New York Times and his niece over tax report

Former President Trump hosting a boxing match in Hollywood, Florida on Sept. 11. Photo: Chandan Khanna/AFP via Getty Images

Former President Trump filed a lawsuit against the New York Times and his niece Mary Trump on Tuesday over the news outlet's reporting on his tax records, the Daily Beast first reported.

Details: The lawsuit, filed in New York's Dutchess County, alleges the NYT "engaged in an insidious plot to obtain confidential and highly-sensitive records" and that it "convinced" Mary Trump to "smuggle records out of her attorney's office and turn them over to The Times."

House passes government funding, debt ceiling bill

Speaker Nancy Pelosi. Photo by Kevin Dietsch/Getty Images

The House passed a bill on Tuesday to fund the government through early December, along with a measure to raise the debt ceiling through December 2022.

Why it matters: The stopgap measure, which needs to be passed to avoid a government shutdown when funding expires on Sept. 30, faces a difficult journey in the Senate where at least ten Republicans would need to vote in favor.

3 hours ago - Politics & Policy

The Democrats' debt dilemma

Illustration: Aïda Amer/Axios

Democrats find themselves in a political and potentially catastrophic economic quagmire as Republicans stand firm on denying them any help in raising the federal debt ceiling.

Why it matters: The Democrats are technically right — the debt comes, in part, from past spending by President Trump and his predecessors, not only President Biden's new big-ticket programs. But Senate Minority Leader Mitch McConnell (R-Ky.) is saddling them with the public relations challenge of making that distinction during next year's crucial midterms.