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If President Trump watches "Fox & Friends" Wednesday, he'll see a new ad featuring Democratic presidential candidate Julián Castro talking directly to him and blaming him for the El Paso mass shooting.

Why it matters: The ad is a way for Castro to show voters he's not afraid to directly take on Trump.

  • "Julián isn't afraid of Donald Trump or his bigoted agenda, and will continue to expose his racism and division until he defeats him next November," Maya Rupert, Castro's campaign manager, said in a statement.
  • If Trump responds to the ad on Twitter, it could also help Castro's campaign with exposure and fundraising.

The state of play: Castro is placing a small ad buy — just $2,775 — for three spots throughout the day on Fox News in Bedminster, N.J., where Trump is spending the week at his private golf club.

  • Castro's campaign will continue spreading the ad digitally after it airs.

Between the lines: The El Paso shooter wrote a manifesto that echoed Trump's rhetoric on Hispanics, taking issue with what he called a "Hispanic invasion" in the U.S.

  • In the ad, Castro says: "As we saw in El Paso, Americans were killed because you stoked the fire of racists. Innocent people were shot down because they look different from you. Because they look like me. They look like my family."

Go deeper: Julián Castro on the issues, in under 500 words

Go deeper

6 hours ago - Politics & Policy

Kellyanne Conway's parting power pointers

Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

Kellyanne Conway has seen power exercised as a pollster, campaign manager and senior counselor to President Trump. Now that his term in office has concluded, she shared her thoughts with Axios.

Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

6 hours ago - Politics & Policy

GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.