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Netanyahu gives a speech before the newly-unveiled sign for the new settlement of "Ramat Trump", or "Trump Heights." Photo: JALAA MAREY/AFP/Getty Images

Israel's Prime Minister Benjamin Netanyahu and the U.S. Ambassador to Israel David Friedman hosted a special ceremony Sunday to dedicate a new town in the Golan Heights called "Ramat Trump," or "Trump Heights" in English. The only problem is that for now, this is only a "paper town," meaning it does not yet exist and is not even in planning stages.

Why it matters: This is a public relations stunt meant for a domestic audience on the eve of the upcoming elections. It's also significant for foreign policy reasons, intended for a target audience of one — President Trump. Trump's recognition of the Golan Heights in March gave a dramatic boost to Netanyahu's election campaign. Netanyahu will need Trump's help again soon with the new September 17 elections looming.

Details: Netanyahu took the whole Israeli cabinet to the Golan Heights today and stated the cabinet will pass a resolution to establish the new town. But the cabinet resolution that passed actually said the government couldn't make a decision like that during an election period.

  • So what was actually decided is that the Ministry of Housing will start preliminary planning work. For now, there is not even a fund allocated to build the new town.
  • But what Netanyahu and his people did do was place a huge sign with the name of the new town in the spot the town might be located sometime in the future. Netanyahu and Ambassador Friedman unveiled the sign in front of the cameras and praised Trump.

It did the trick. Several hours later, Trump tweeted: "Thank you Prime Minister Netanyahu and the state of Israel for this great honor."

Go deeper: Countries around the world criticize Trump's Golan announcement

Go deeper

26 mins ago - World

WHO revises air quality guidelines to reduce deaths from pollution

Smoke from California wildfires over the Golden Gate Bridge in San Francisco in August 2021. Photo: David Paul Morris/Bloomberg via Getty Images

The World Health Organization on Wednesday updated air quality guidelines it set roughly 15 years ago, saying that negative health effects from air pollutants can begin at lower levels than it previously thought.

Why it matters: The changes are meant to reduce deaths from pollutants that cause cardiovascular and respiratory diseases and prematurely kill an estimated 7 million people around the world annually, according to the WHO.

Ben Geman, author of Generate
2 hours ago - Energy & Environment

The road to COP26 gets slightly easier

Illustration: Annelise Capossela/Axios

The bad diplomatic vibes heading into the critical United Nations climate summit in Glasgow, Scotland, might be improving slightly.

Catch up fast: Chinese President Xi Jinping yesterday pledged to end overseas finance for building new coal-fired power plants and boost support for clean energy in developing nations.

Corporations turn focus to retaining frontline workers

Illustration: Shoshana Gordon/Axios

Companies are narrowing the blue- and white-collar experience as they're forced to adapt to a worker-led market.

Driving the news: Basic office tools and concepts like corporate communications and schedule flexibility are migrating to frontline operations through investments in technology.