Jan 14, 2019 - Technology

How an egg became Instagram's most-liked photo ever

Photo: @world-record-egg/Instagram

A picture of an egg has become the most-liked picture in Instagram history, garnering more than 25 million "likes" in 10 days.

The big picture: The egg officially surpassed the previously most-liked picture, posted by reality TV star and businesswoman Kylie Jenner in February 2018 after the birth of her daughter, which had 18 million likes.

Why it matters: Social media is full of weird crazes and sensations. Each one shows how quickly trends can go viral or die out, depending how they are evaluated by traditional media

  • The egg is captioned, "Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang."
  • As The Atlantic's Taylor Lorenz reports, these "world record" accounts aren't a new phenomenon on Instagram — this just happens to be the one that achieved massive, viral success.

Between the lines: Jenner got into the fun herself, posting a video of her cooking an egg on the ground. The caption? "Take that little egg."

Go deeper: Viral Twitter moment overshadows Wendy's Snapchat announcement

What's next

Honoring Kobe Bryant: Sports stars, politicians and celebrities mourn NBA great

Kobe Bryant on court for the Los Angeles Lakers during the Sprite Slam Dunk Contest on All-Star Saturday Night, part of 2010 NBA All-Star Weekend at American Airlines Center in Dallas in February 2010. Photo: Jed Jacobsohn/Getty Images

Sports stars, politicians and celebrities paid tribute to NBA legend Kobe Bryant, who was killed in a California helicopter crash alongside his 13-year-old daughter, Gianna, and seven others on Saturday. He was 41.

What they're saying: Lakers great Shaquille O'Neal said in an Instagram post of his former teammate, "There's no words to express the pain I'm going through now with this tragic and sad moment of losing my friend, my brother, my partner in winning championships, my dude and my homie. I love you brother and you will be missed."

Go deeperArrow19 mins ago - Sports

Bolton alleges in book that Trump tied Ukraine aid to investigations

Photo: Alex Wong/Getty Images

President Trump's former national security adviser John Bolton alleges in his forthcoming book that the president explicitly told him "he wanted to continue freezing $391 million in security assistance to Ukraine until officials there helped with investigations into Democrats including the Bidens," the New York Times first reported.

Why this matters: The revelations present a dramatic 11th hour turn in Trump's Senate impeachment trial. They directly contradict Trump's claim that he never tied the hold-up of Ukrainian aid to his demands for investigations into his political opponent Joe Biden.

Impeachment: Then & now

Illustration: Sarah Grillo/Axios

We are living in a measurably different political and media landscape than when the Senate acquitted President Bill Clinton of impeachment charges in 1999.

The big picture: These dynamics are setting the pace as President Trump’s legal team speeds through arguments to seek a fast acquittal.