Jan 14, 2019

How an egg became Instagram's most-liked photo ever

Photo: @world-record-egg/Instagram

A picture of an egg has become the most-liked picture in Instagram history, garnering more than 25 million "likes" in 10 days.

The big picture: The egg officially surpassed the previously most-liked picture, posted by reality TV star and businesswoman Kylie Jenner in February 2018 after the birth of her daughter, which had 18 million likes.

Why it matters: Social media is full of weird crazes and sensations. Each one shows how quickly trends can go viral or die out, depending how they are evaluated by traditional media

  • The egg is captioned, "Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang."
  • As The Atlantic's Taylor Lorenz reports, these "world record" accounts aren't a new phenomenon on Instagram — this just happens to be the one that achieved massive, viral success.

Between the lines: Jenner got into the fun herself, posting a video of her cooking an egg on the ground. The caption? "Take that little egg."

Go deeper: Viral Twitter moment overshadows Wendy's Snapchat announcement

Go deeper

Police officer in George Floyd killing arrested

A protester with a sign with George Floyd's last words. Photo: Stephen Maturen/Getty Images

Derek Chauvin, the Minneapolis police officer involved in the killing of George Floyd, was taken into custody Friday by Minnesota's Bureau of Criminal Apprehension, according to the Star Tribune's Briana Bierschbach.

The state of play: Minnesota Department of Public Safety Commissioner John Harrington said that there was no additional charging information yet, as that decision is in the jurisdiction of the Hennepin County Attorney's Office.

This is a breaking news story and will be updated.

Trump forces fateful choices on Twitter and Facebook

Illustration: Sarah Grillo/Axios

President Trump's war with Twitter is confronting social media platforms with a hard dilemma: whether to take fuller responsibility for what people say on their services, or to step back and assume a more quasi-governmental role.

The big picture: Facebook is trying to be more like a government committing to impartiality and protecting free speech and building mechanisms for arbitration. Twitter, pushed by Trump's inflammatory messages, is opting to more aggressively enforce conduct rules on its private property, like a mall owner enforcing rules inside the gates.

Updated 53 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 p.m. ET: 5,851,494 — Total deaths: 362,238 — Total recoveries — 2,445,181Map.
  2. U.S.: Total confirmed cases as of 1 p.m. ET: 1,729,185 — Total deaths: 101,706 — Total recoveries: 399,991 — Total tested: 15,646,041Map.
  3. 2020: North Carolina asks RNC if convention will honor Trump's wish for no masks or social distancing.
  4. Public health: Hydroxychloroquine prescription fills exploded in March —How the U.S. might distribute a vaccine.
  5. Transportation: National mobility keeps rising as more states reopen economies.
  6. 🎧 Podcast: Saying goodbye to U.S. megacities.