Mark Lennihan / AP; Michael Dwyer / AP

Wendy's announced Tuesday that it would partner with Snapchat to allow users to support its Dave Thomas Foundation for Adoption® (DTFA) by taking selfies using Snapcodes on Coca-Cola and Dr. Pepper drinks at Wendy's establishments. But what was supposed to be a day celebrating the Snapchat partnership, was completely overshadowed by a boy who set the Guinness World Record for the most retweeted tweet of all time.

Why it matters: It's hard to make content go viral when it can't be shared. Moments like this demonstrate the powerful amplification advantage that Twitter and Facebook have — especially when it comes to brands presenting themselves in a more relatable way — over a more personal communication tool like Snapchat.

100% fresh tweets: Wendy's created this viral moment through a sharp, timely response that engaged the Twitter community — Google, Hollister, Amazon, United and Apple Music all chimed in — while also honing its corporate social responsibility efforts. Their strategic use of social media, but particularly Twitter has not gone unnoticed. Earlier this year, the hamburger company clapped back at McDonald's for not using real beef in a tweet that instantly went viral and made national headlines.

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41 mins ago - Podcasts

The fight over fracking

Fracking has become a flashpoint in the election's final week, particularly in Pennsylvania where both President Trump and Joe Biden made stops on Monday. But much of the political rhetoric has ignored that the industry has gone from boom to bust, beset by layoffs, bankruptcies and fire-sale mergers.

Axios Re:Cap digs into the state of fracking, and what it means for the future of American energy, with Bob McNally, president of Rapidan Energy Group.

Democrats sound alarm on mail-in votes

Photo: Mark Makela/Getty Images

Democrats are calling a last-minute audible on mail-in voting after last night's Supreme Court ruling on Wisconsin.

Driving the news: Wisconsin Democrats and the Democratic secretary of state of Michigan are urging voters to return absentee ballots to election clerks’ offices or drop boxes. They are warning that the USPS may not be able to deliver ballots by the Election Day deadline.

Nxivm cult leader Keith Raniere sentenced to life in prison

Carts full of court documents related to the U.S. v. Keith Raniere case arrive at the U.S. District Court for the Eastern District of New York in May 2019. Photo: Drew Angerer/Getty Images

Nxivm cult leader Keith Raniere, 60, was sentenced to 120 years in prison on Tuesday in federal court for sex trafficking among other crimes, the New York Times reports.

Catch up quick: Raniere was convicted last summer with sex trafficking, conspiracy, sexual exploitation of a child, racketeering, forced labor and possession of child pornography. His so-called self-improvement workshops, which disguised rampant sexual abuse, were popular among Hollywood and business circles.