May 9, 2017

Viral Twitter moment overshadows Wendy's Snapchat announcement

Mark Lennihan / AP; Michael Dwyer / AP

Wendy's announced Tuesday that it would partner with Snapchat to allow users to support its Dave Thomas Foundation for Adoption® (DTFA) by taking selfies using Snapcodes on Coca-Cola and Dr. Pepper drinks at Wendy's establishments. But what was supposed to be a day celebrating the Snapchat partnership, was completely overshadowed by a boy who set the Guinness World Record for the most retweeted tweet of all time.

Why it matters: It's hard to make content go viral when it can't be shared. Moments like this demonstrate the powerful amplification advantage that Twitter and Facebook have — especially when it comes to brands presenting themselves in a more relatable way — over a more personal communication tool like Snapchat.

100% fresh tweets: Wendy's created this viral moment through a sharp, timely response that engaged the Twitter community — Google, Hollister, Amazon, United and Apple Music all chimed in — while also honing its corporate social responsibility efforts. Their strategic use of social media, but particularly Twitter has not gone unnoticed. Earlier this year, the hamburger company clapped back at McDonald's for not using real beef in a tweet that instantly went viral and made national headlines.

Go deeper

World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

Countries where novel coronavirus cases are falling may be hit with a "second peak" if they relax restrictions too soon, World Health Organization emergencies chief Mike Ryan warned during a briefing Monday. "We're still very much in a phase where the disease is actually on the way up," he added.

By the numbers: Almost 5.5 million people have tested positive for the virus as of Monday, and more than 2.2 million have recovered. The U.S. has reported the most cases in the world (over 1.6 million from 14.6 million tests). The U.K. is reporting over 36,900 deaths from the coronavirus — the most fatalities outside the U.S.

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 5,498,849 — Total deaths: 346,306 — Total recoveries — 2,233,180Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 1,662,768 — Total deaths: 98,223 — Total recoveries: 379,157 — Total tested: 14,604,942Map.
  3. World: Italy reports lowest number of new cases since February — Ireland reports no new coronavirus deaths on Monday for the first time since March 21 — WHO suspends trial of hydroxychloroquine over safety concerns.
  4. 2020: Trump threatens to move Republican convention from North Carolina — Joe Biden makes first public appearance in two months.
  5. Public health: Officials are urging Americans to wear masks over Memorial Day.
  6. Economy: New York stock exchange to reopen its floor on Tuesday — White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Charities refocus their efforts to fill gaps left by government.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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Updated 49 mins ago - Politics & Policy

LATAM Airlines files for U.S. chapter 11 bankruptcy

A LATAM air attendant aboard one of the company's planes in March. Photo: Kike Calvo/Universal Images Group via Getty Images

LATAM Airlines Group SA said in a statement early Tuesday the firm and its affiliates in in the United States, Chile, Peru, Colombia and Ecuador have filed for Chapter 11 bankruptcy protection in the U.S.

Why it matters: Latam is Latin America's largest airline and its shareholders include Delta Air Lines. CEO Roberto Alvo noted in the statement the coronavirus pandemic has had a huge impact on the airline industry.