Mark Lennihan / AP; Michael Dwyer / AP

Wendy's announced Tuesday that it would partner with Snapchat to allow users to support its Dave Thomas Foundation for Adoption® (DTFA) by taking selfies using Snapcodes on Coca-Cola and Dr. Pepper drinks at Wendy's establishments. But what was supposed to be a day celebrating the Snapchat partnership, was completely overshadowed by a boy who set the Guinness World Record for the most retweeted tweet of all time.

Why it matters: It's hard to make content go viral when it can't be shared. Moments like this demonstrate the powerful amplification advantage that Twitter and Facebook have — especially when it comes to brands presenting themselves in a more relatable way — over a more personal communication tool like Snapchat.

100% fresh tweets: Wendy's created this viral moment through a sharp, timely response that engaged the Twitter community — Google, Hollister, Amazon, United and Apple Music all chimed in — while also honing its corporate social responsibility efforts. Their strategic use of social media, but particularly Twitter has not gone unnoticed. Earlier this year, the hamburger company clapped back at McDonald's for not using real beef in a tweet that instantly went viral and made national headlines.

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China announces retaliatory sanctions on Rubio, Cruz and other U.S. officials

Photos: Graeme Jennings/Pool/Getty Images; Al Drago/Pool/Getty Images

China's Foreign Ministry announced Monday that it's imposing sanctions on Sens. Marco Rubio (R-Fla.) and Ted Cruz (R-Texas), along with nine other Americans, per Bloomberg.

Why it matters: It's a direct response to similar actions by the U.S. that included the Trump administration placing sanctions on officials Hong Kong leader Carrie Lam last Friday over Beijing's encroachment of the Asian financial hub's s autonomy.

Biden’s union push could force showdown with Elon Musk

Photo illustration: Annelise Capossela/Axios. Photo: Yasin Ozturk/Anadolu Agency via Getty Images, Joshua Roberts/Getty Images

Joe Biden wants to go big on climate change and big on unions. Elon Musk leads on the former but lags on the latter.

Why it matters: Musk isn’t uniquely averse to unions, but Tesla is considered a leader on the type of new technologies needed to tackle climate change. Musk’s leadership ethos could be in the crosshairs if Biden becomes president and follows through on his campaign vows.

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Police and protesters clash in Belarus after "Europe's last dictator" claims election win

Protesters and riot police clash in Minsk, Belarus, on Sunday during a demonstration against President Alexander Lukashenko's claim of a landslide victory. Photo: Misha Friedman/Getty Images)

Riot police clashed with protesters in Belarus overnight after a government exit poll predicted Sunday President Aleksander Lukashenko, an authoritarian who has ruled the Eastern European country since 1994, had overwhelmingly defeated a pro-democracy opposition candidate.

Why it matters: It's a precarious moment for the former Soviet republic, where decades of repression and a complete disregard for the coronavirus pandemic threaten to topple "Europe's last dictator." Rights groups said at least one protester was killed and dozens more wounded in a "police crackdown," per AP.