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Illustration: Aïda Amer/Axios

Instagram is funding a slate of new memes, Reels, Stories and IGTV videos from ATTN:, the millennial-focused digital media company, to empower young people to vote.

Why it matters: Instagram and its parent Facebook are pushing to promote more civic engagement ahead of the election — and ATTN: is one of the top creators of social change-focused videos on the platform.

  • The campaign features some big influencers, including Jilly Hendrix, The Funny Introvert and Mrs. Dow Jones. 
  • The videos began rolling out in early October and will continue until Election Day.
  • Mark Kanemura, a popular dancer and choreographer, will participate in a game show on IGTV on Friday featuring questions about civic history.

Between the lines: Advocacy groups often lean on ATTN: to spread messages about social change because of its unique ability to tap into millennial and Gen Z zeitgeist.

  • Earlier this year, the company partnered with Facebook and Instagram, as well as Poynter's "MediaWise," for a video series on digital literacy.

What they're saying: "Along with numerous other organizations, ATTN: has leveraged creative trends to help connect people with authoritative information in a way that is fun, resonates and is culturally relevant," says John Tass-Parker, Instagram’s head of politics and government.

The big picture: Facebook announced this week that at least 4.4 million people have registered to vote on its platform, making it one of the largest voter registration campaigns in history.

Go deeper: Big Tech pushes voter initiatives to counter misinformation

Go deeper

Tech's election post mortem: Better than 2016, but lots of new woes

Illustration: Eniola Odetunde/Axios

Silicon Valley's platforms are relieved to see Election Day slip into the past and feel they did a much better job than in 2016 at deflecting foreign meddling and disinformation, even as critics continue to point out new failures and President Trump's refusal to concede has laid new challenges in their path.

Driving the news: With online polarization deepening after a close election, the CEOs of Facebook and Twitter will face hostile Senate questioning Tuesday from both sides of the aisle.

Dan Primack, author of Pro Rata
1 hour ago - Economy & Business

New deals in the COVID economy

Illustration: Sarah Grillo/Axios

COVID-19 is the macro horror of our lifetimes, and has destroyed or severely damaged countless businesses. But, like with most horribles, it also has created some opportunities.

Driving the news: Merck this morning announced an agreement to buy OncoImmune, a Maryland-based biotech that showed promising late-stage clinical results for a therapy that treats severe and critical coronavirus cases.

2 hours ago - Technology

Biden's openings for tech progress

Photo illustration: Eniola Odetunde/Axios. Photo: Win McNamee/Getty Images 

Item No. 1 on President-elect Joe Biden's day-one tech agenda, controlling the flood of misinformation online, offers no fast fixes — but other tech issues facing the new administration hold out opportunities for quick action and concrete progress.

What to watch: Closing the digital divide will be a high priority, as the pandemic has exposed how many Americans still lack reliable in-home internet connections and the devices needed to work and learn remotely.