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Illustration: Aïda Amer/Axios

Instagram is funding a slate of new memes, Reels, Stories and IGTV videos from ATTN:, the millennial-focused digital media company, to empower young people to vote.

Why it matters: Instagram and its parent Facebook are pushing to promote more civic engagement ahead of the election — and ATTN: is one of the top creators of social change-focused videos on the platform.

  • The campaign features some big influencers, including Jilly Hendrix, The Funny Introvert and Mrs. Dow Jones. 
  • The videos began rolling out in early October and will continue until Election Day.
  • Mark Kanemura, a popular dancer and choreographer, will participate in a game show on IGTV on Friday featuring questions about civic history.

Between the lines: Advocacy groups often lean on ATTN: to spread messages about social change because of its unique ability to tap into millennial and Gen Z zeitgeist.

  • Earlier this year, the company partnered with Facebook and Instagram, as well as Poynter's "MediaWise," for a video series on digital literacy.

What they're saying: "Along with numerous other organizations, ATTN: has leveraged creative trends to help connect people with authoritative information in a way that is fun, resonates and is culturally relevant," says John Tass-Parker, Instagram’s head of politics and government.

The big picture: Facebook announced this week that at least 4.4 million people have registered to vote on its platform, making it one of the largest voter registration campaigns in history.

Go deeper: Big Tech pushes voter initiatives to counter misinformation

Go deeper

Facebook extends Trump ban indefinitely over incitement of violence

Photo: Chip Somodevilla/Getty Images

President Trump is banned from posting on his Facebook and Instagram accounts for at least the next two weeks until the transition of power to President-elect Joe Biden is complete, Facebook CEO Mark Zuckerberg wrote in a post Thursday.

Why it matters: It's an extraordinary step for Facebook to take, given that the company has been one of the slowest to take action against the President's account and has historically prioritized free speech, especially for world leaders.

Dan Primack, author of Pro Rata
55 mins ago - Economy & Business

Coinbase files to go public

Illustration: Eniola Odetunde/Axios

Cryptocurrency exchange Coinbase on Thursday filed to go public via a $1 billion direct listing.

Why it matters: This comes in the midst of a crypto boom, and the listing may further legitimize the industry.

Trump’s blunt weapon: State GOP leaders

Trump supporters rally near Mar-a-Lago on Feb. 15. Photo: Joe Raedle/Getty Images

President Trump didn't have to punish his critics in Congress — his allies back in the states instantly and eagerly did the dirty work.

Why it matters: Virtually every Republican who supported impeachment was censured back home, or threatened with a primary challenge.