Oct 6, 2020 - Politics & Policy

Biden campaign launches #ImVotingFor campaign to mobilize voters

Mike Allen

Joe Biden held a town hall with NBC's Lester Holt at Pérez Art Museum in Miami last night, aired live on NBC and MSNBC. See video. Photo: NBC News

To try to revive the online frenzy of 2014's Ice Bucket Challenge, Joe Biden's campaign today launches the #ImVotingFor social media campaign, led by high-profile surrogates who have a combined 150 million followers.

How it works: The partners — elected leaders, digital creators and celebrities — will tag three people with #ImVotingFor, and ask them to do the same.

"Participants will post a photo on Instagram of a loved one, someone they admire, their community, etc. — and share why their vote this year is for them." This could include "a loved one with a pre-existing condition or a child who will be impacted by climate change or a personal hero like John Lewis."

Launch participants include:

Elected Leaders

Joe Biden, 4.5 million followers
Jill Biden, 581,000 followers
Kamala Harris, 4.3 million followers
Michelle Obama, 42.4 million followers
Barack Obama, 31.1 million followers

Celebrities

Amy Schumer, 10.2 million followers
Storm Reid, 1.2 million followers
Alyssa Milano, 2.9 million followers
Misha Collins, 4.3 million followers
Adam Rippon, 846,000 followers
Kamie Crawford, 227,000 followers
Debra Messing, 1.4 million followers
Sophia Bush, 3.7 million followers
Jason George, 1.1 million followers
Danai Gurira, 3.2 million followers
Connie Britton, 706,000 followers

Creators

Liza Koshy, 18.7 million followers
Mr. Kate, 969,000 followers
Mari Takahashi , 881,000 followers
Shayla Mitchell, 2.7 million followers
Soju, 286,000 followers
Roxette Arisa, 324,000 followers
Ellie Schnitt, 197,000 followers
Vale Genta, 1.6 million followers

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Biden campaign launches #ImVotingFor campaign to mobilize voters

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