Joe Biden held a town hall with NBC's Lester Holt at Pérez Art Museum in Miami last night, aired live on NBC and MSNBC. See video. Photo: NBC News

To try to revive the online frenzy of 2014's Ice Bucket Challenge, Joe Biden's campaign today launches the #ImVotingFor social media campaign, led by high-profile surrogates who have a combined 150 million followers.

How it works: The partners — elected leaders, digital creators and celebrities — will tag three people with #ImVotingFor, and ask them to do the same.

  • "Participants will post a photo on Instagram of a loved one, someone they admire, their  community, etc. — and share why their vote this year is for them." This could include "a loved one with a pre-existing condition or a child who will be impacted by climate change or a personal hero like John Lewis."

Launch participants include:

Elected Leaders

Celebrities

Creators

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