Sign up for our daily briefing

Make your busy days simpler with the Axios AM and PM newsletters. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to the Axios Closer newsletter for insights into the day’s business news and trends and why they matter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with the Axios Sports newsletter. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with the Axios Des Moines newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with the Axios Tampa Bay newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Rebecca Zisser/Axios

As people spend more time online and get more comfortable with purchasing products there, social media and major tech platforms are increasingly a conduit for online sales.

Why it matters: Now more than ever, ad dollars for e-commerce are spent on platforms like Google, Facebook and Amazon as they perfect the link between what consumers want and their ability to serve up other items the consumers might like.

Mary Meeker, a former Wall Street analyst who's now a partner at venture capital firm Kleiner Perkins Caufield & Byers, gave an update on the state of e-commerce in her closely watched annual Internet Trends report, which she presented at Recode's Code Conference on Wednesday.

Social media in particular is is boosting new product discovery: 55% of consumers report buying products online after stumbling across them on social media, according to a Curalate Consumer Survey.

  • 78% of 18-34 year-olds report discovering products on Facebook
  • 59% on Instagram and Pinterest
  • 34% on Twitter
  • 22% on Snap

Referrals: In addition, 6% of all e-commerce referrals now come via social media platforms like Facebook and Twitter. That's up from just 2% in 2015, according to Adobe Digital Insights.

New brands: These referrals have proven to be effective for lesser-known, direct-to-consumer brands like skin-care company Glossier, eyewear company Warby Parker and mattress seller Casper.

Mobile habits: The amount of time people spend in shopping apps on their mobile devices is the fastest-growing category of app sessions, according to Flurry Analytics, followed by time spent in music, media and entertainment apps. "Shopping is increasingly entertainment," Meeker said.

  • Video has become a popular resource for shoppers to find out more about products or discover new ones, both through video services like YouTube and as a medium on shopping marketplace like Taobao (China).
  • Some shopping apps are "gamifying" the process, with flash sales and referrals that earn customers discounts.

The advertising game: Engagement on e-commerce ads on Facebook is on the rise. Click-through rates (the number of people clicking on an ad they see) for e-commerce ads on the social network rose to 3% in the first quarter 2018, up from 1% the same quarter in 2016.

  • 3% may not seem like a lot, but it's actually a large jump in terms of number of people who actually clicking on a particular type of ads.

How shoppers find products:

Google: 36% of shoppers begin looking for a product on a search engine. Google Shopping shows product listing ads and purchasing choices. And Google is starting to integrate shopping actions with its Home smart speaker. (Think: "OK, Google, buy sunscreen.")

  • The company says the top product listing in the mobile listing ad sees three times more engagement than others listings

Amazon: 49% of shoppers begin their search right on Amazon.com, which makes it easy for Prime members to find specific products and check out with one click. It's now integrating sponsored products in its search listings. Amazon, with more than 100 million Prime subscribers, is also adding advertising into the mix.

  • "Google, in effect, is evolving from an ad platform to a commerce platform," while Amazon is doing the reverse, Meeker said at Code.

The power of personalization: Online retailers are focusing on making sure consumers see recommendations tailored to their interests and tastes — all based on the detailed data they have on users.

  • Subscription services like Amazon Prime and personalized clothing service Stitch Fix get to know a consumers' favorite brands, style, size and buying patterns through the information consumers directly provide them.
  • Ad-based platforms like Facebook and Google glean preferences via users' online behavior — what they click, how long they stay on certain sites, and what they're searching for.

Meanwhile, long-term sales growth in U.S. physical stores is decelerating, but that's not necessarily a concern—at least for Amazon.

  • Like for Alibaba in China, physical stores are only part of Amazon's commerce strategy, which combines online retail, payments, digital entertainment, cloud services, and other channels like connected devices.
  • Alibaba's leadership in this approach, which CEO Jack Ma has dubbed "New Retail," is surely helped by Chinese consumers' more favorable views towards sharing their data in exchange for better services.

Go deeper

Jan. 6 panel subpoenas 2 far-right "America First" activists

The House panel investigating the Capitol riot, from left; Reps. Bennie Thompson, Liz Cheney, Adam Kinzinger and Jamie Raskin on Capitol Hill in December. Photo: Drew Angerer/Getty Images

The House select committee investigating the Capitol riot issued subpoenas Wednesday for far-right leaders Nick Fuentes and Patrick Casey, who allegedly encouraged followers to go to D.C. and challenge the 2020 election results.

Why it matters: The action underscores the panel's increasing focus on rallies held ahead of the Capitol attack and how extremists were drawn to former President Trump's baseless claims of widespread voter fraud, per the New York Times.

Democrats fail to change Senate rules to pass voting rights bill

Senate Majority Leader during a news conference in Washington, D.C., on Wednesday. Photo: Alex Wong/Getty Images

Democrats failed Wednesday night to change Senate filibuster rules to pass the voting rights bill, with Sens. Joe Manchin (D-W.Va.) and Kyrsten Sinema (D-Ariz.) voting with Republicans.

The big picture: The failed effort came after Senate Republicans blocked the voting rights measure from coming to a final vote earlier Wednesday.

Updated 4 hours ago - Politics & Policy

Supreme Court rejects Trump's attempt to shield documents from Jan. 6 committee

Photo: Melissa Sue Gerrits/Getty Images

The Supreme Court rejected on Wednesday night a bid by former President Trump to block the release of documents and records from his administration to the House committee investigating the Jan. 6 riot at the Capitol.

Why it matters: Trump asked the Supreme Court to step in and block the release of the documents last month after a panel on the U.S. Court of Appeals for the D.C. Circuit unanimously denied his attempt to prevent the committee from obtaining the materials.