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Kleiner Perkins partner Mary Meeker speaking Wednesday at Code Conference. Photo by Asa Mathat for Vox Media.

Venture capitalist and former Wall Street analyst Mary Meeker today presented her annual Internet Trends report, which is eagerly anticipated and analyzed by tech executives and investors.

Top trend: "At 3.6 billion, the number of Internet users has surpassed half the world’s population. When markets reach mainstream, new growth gets harder to find — evinced by 0% new smartphone unit shipment growth in 2017."

  • Adults spend an average of 5.8 hours per day with digital media, 3.3 hours of which is via mobile devices.
  • 20% of all purchases in China are e-commerce, which is the highest such mark.
  • Amazon has expanded its e-commerce marketshare from 20 to 28%, based on GMV. 49% of users begin products searches at Amazon, versus 36% via traditional search engines.
  • 6% of all e-commerce referrals now come via social media like Facebook and Twitter.
  • American IT companies represent 25% of MSCI market cap, compared to 33% at the dotcom peak.
  • More Chinese Internet users are willing to share personal data in exchange for benefits than are U.S. users (38% vs. 25%).
  • Meeker, while presenting her report at the Code Conference, said that "Google, in effect, is evolving from an ad platform to a commerce platform," while Amazon is doing the reverse.
  • She also said that direct-to-consumer retail is booming, fueled by the impact of social media as a source for referrals, and that "shopping is increasingly entertainment."

Go deeper

Cyberattack forces shutdown of major U.S. fuel pipeline

A police officer stands guard inside the gate to the Colonial Pipeline Co. Pelham junction and tank farm in Pelham, Alabama, in 2016. Photo: Luke Sharrett/Bloomberg via Getty Images

A major U.S. fuel pipeline running from Texas to New York has been taken offline by its operator because of an apparent cyberattack.

The big picture: Colonial Pipeline "carries 45 percent of the East Coast’s fuel supplies," the N.Y. Times reports.

Bryan Walsh, author of Future
1 hour ago - Health

The end of quarantine

Illustration: Annelise Capossela/Axios

Long quarantines were a necessary tool to slow the COVID-19 pandemic during its first phases, but better and faster tests — plus vaccines — mean they can be scaled back considerably.

Why it matters: Quick tests and regular surveillance methods that identify who is actually infectious can take the place of the two-week or longer isolation periods that have been common for travelers and people who might have been exposed to the virus, speeding the safe reopening of schools and workplaces.

Amazon rollups are the hottest deals

Illustration: Aïda Amer/Axios

A new generation of companies is forming to scoop up Amazon marketplace sellers — and venture capital firms are writing big checks to support the effort.

Why it matters: These e-commerce aggregators are all about data and using it to optimize and turbocharge sales, which means they’re using Amazon’s own playbook.