May 30, 2018

More than half of world population now uses the Internet

Kleiner Perkins partner Mary Meeker speaking Wednesday at Code Conference. Photo by Asa Mathat for Vox Media.

Venture capitalist and former Wall Street analyst Mary Meeker today presented her annual Internet Trends report, which is eagerly anticipated and analyzed by tech executives and investors.

Top trend: "At 3.6 billion, the number of Internet users has surpassed half the world’s population. When markets reach mainstream, new growth gets harder to find — evinced by 0% new smartphone unit shipment growth in 2017."

  • Adults spend an average of 5.8 hours per day with digital media, 3.3 hours of which is via mobile devices.
  • 20% of all purchases in China are e-commerce, which is the highest such mark.
  • Amazon has expanded its e-commerce marketshare from 20 to 28%, based on GMV. 49% of users begin products searches at Amazon, versus 36% via traditional search engines.
  • 6% of all e-commerce referrals now come via social media like Facebook and Twitter.
  • American IT companies represent 25% of MSCI market cap, compared to 33% at the dotcom peak.
  • More Chinese Internet users are willing to share personal data in exchange for benefits than are U.S. users (38% vs. 25%).
  • Meeker, while presenting her report at the Code Conference, said that "Google, in effect, is evolving from an ad platform to a commerce platform," while Amazon is doing the reverse.
  • She also said that direct-to-consumer retail is booming, fueled by the impact of social media as a source for referrals, and that "shopping is increasingly entertainment."

Go deeper

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 8:30 p.m. ET: 5,490,954 — Total deaths: 345,962 — Total recoveries — 2,228,915Map.
  2. U.S.: Total confirmed cases as of 8:30 p.m. ET: 1,662,250 — Total deaths: 98,218 — Total recoveries: 379,157 — Total tested: 14,604,942Map.
  3. World: Italy reports lowest number of new cases since February — Ireland reports no new coronavirus deaths on Monday for the first time since March 21 — WHO suspends trial of hydroxychloroquine over safety concerns.
  4. 2020: Trump threatens to move Republican convention from North Carolina — Joe Biden makes first public appearance in two months.
  5. Public health: Officials are urging Americans to wear masks over Memorial Day.
  6. Economy: New York stock exchange to reopen its floor on Tuesday — White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Charities refocus their efforts to fill gaps left by government.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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