Juul Labs, a startup that makes electronic cigarettes, is reportedly raising $1.2 billion in a financing round that would value the company at $15 billion, Bloomberg reports, a massive jump from what investor Fidelity valued it last month ($4 billion) and a staggering number given private e-cigarette funding virtually disappeared this past year.
Why it matters: Juul is succeeding in a market where many other e-cigarette companies have failed, despite continuing regulatory uncertainty.
