Photo: Kevin Winter/Getty Images for iHeartMedia

Group Nine Media is launching a slate of podcasts across its four brands — NowThis, The Dodo, Seeker and Thrillist — exclusively with iHeartMedia, one of the largest commercial podcast publishers. iHeart will co-produce all of the content, a source confirms to Axios.

Details: The partnership will kick off with 2 new original podcasts from NowThis and Thrillist set to launch this fall. The deal will eventually also include a podcast from JASH, Group Nine's LA-based Studios team.

  • “Who is?” from NowThis will launch with 16, 30-minute-long episodes. It will explore the backstories of America’s most powerful people, including politicians.
  • “Re-Rank (WT)” from Thrillist will launch with 20, 35- to 45-minute-long episodes. It will feature Thrillist writers and editors debating and defending their travel, food and beverage list rankings.
  • All podcasts will be overseen by Mickey Meyer, president of Network, and Brett Kushner, VP of new initiatives at Group Nine, and executive produced by Mangesh Hattikudur, head of development at the iHeartPodcast Network.

The big picture: The deal includes a production partnership, as well as an advertising revenue partnership. It's meant to be a more intimate, strategic relationship than just a content licensing agreement.

Go deeper: Podcast events are making a killing

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Updated 10 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 32,471,119 — Total deaths: 987,593 — Total recoveries: 22,374,557Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 7,032,524 — Total deaths: 203,657 — Total recoveries: 2,727,335 — Total tests: 99,483,712Map.
  3. States: "We’re not closing anything going forward": Florida fully lifts COVID restaurant restrictions — Virginia Gov. Ralph Northam tests positive for coronavirus.
  4. Health: Young people accounted for 20% of cases this summer.
  5. Business: Coronavirus has made airports happier places The expiration of Pandemic Unemployment Assistance looms.
  6. Education: Where bringing students back to school is most risky.
Mike Allen, author of AM
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