Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Photo: Kevin Winter/Getty Images for iHeartMedia
Group Nine Media is launching a slate of podcasts across its four brands — NowThis, The Dodo, Seeker and Thrillist — exclusively with iHeartMedia, one of the largest commercial podcast publishers. iHeart will co-produce all of the content, a source confirms to Axios.
Details: The partnership will kick off with 2 new original podcasts from NowThis and Thrillist set to launch this fall. The deal will eventually also include a podcast from JASH, Group Nine's LA-based Studios team.
- “Who is?” from NowThis will launch with 16, 30-minute-long episodes. It will explore the backstories of America’s most powerful people, including politicians.
- “Re-Rank (WT)” from Thrillist will launch with 20, 35- to 45-minute-long episodes. It will feature Thrillist writers and editors debating and defending their travel, food and beverage list rankings.
- All podcasts will be overseen by Mickey Meyer, president of Network, and Brett Kushner, VP of new initiatives at Group Nine, and executive produced by Mangesh Hattikudur, head of development at the iHeartPodcast Network.
The big picture: The deal includes a production partnership, as well as an advertising revenue partnership. It's meant to be a more intimate, strategic relationship than just a content licensing agreement.
Go deeper: Podcast events are making a killing