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Data: eMarketer; Chart: Axios Visuals

Google is expected to net more than 71% of the U.S. search advertising spending this year, down from roughly 74.7% of market share in 2017, per eMarketer.

Why it matters: Google relies on search advertising for the majority of its revenue. The Department of Justice's antitrust lawsuit over its dominance of search threatens the core of its business.

Be smart: Over the past few years, Amazon has slowly started to give Google a run for its money in search advertising.

  • By 2021, it's expected to control nearly 16% of the search ad market, up from 6.5% in 2017.
  • Still, Amazon's search ad business can only really grow in line with its ecommerce business, as most of the search ads bought on its platform are purchased by marketers trying to boost their products in search results on Amazon.com. And Google is pushing hard to compete with Amazon and other platforms in shopping.

Yes, but: The picture isn't so rosy for Google. This year, it is expected to see its first advertising declines year-over-year in over a decade, due in large part to declines in ad spending by the embattled travel industry during the COVID-19 pandemic.

Go deeper

Jan 26, 2021 - Axios Twin Cities

Speculation mounts that Amazon Fresh is eyeing Twin Cities expansion

An Amazon Fresh store in California. Photo: Paul Bersebach/MediaNews Group/Orange County Register via Getty Images

The draft moniker for a store in Burnsville is fueling speculation that an Amazon supermarket is coming to the area, the Minneapolis/St. Paul Business Journal reports.

Driving the news: Renderings for the 40,000-square-foot project at Cobblestone Court, submitted to local officials, include the sign "Mendel" on the development.

Dion Rabouin, author of Markets
34 mins ago - Economy & Business

The digital dollar is now high priority for the Fed

Illustration: Aïda Amer/Axios

The U.S. is starting to get serious about a central-bank-backed digital currency, with recent comments from top officials laying out the strongest support yet.

Driving the news: On Tuesday Fed chair Jerome Powell told Congress that developing a digital dollar is a "high priority project for us," but added that there are "significant technical and policy questions."

Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

Coinbase files to go public

Illustration: Eniola Odetunde/Axios

Cryptocurrency exchange Coinbase on Thursday filed to go public via a $1 billion direct listing.

Why it matters: This comes in the midst of a crypto boom, and the listing may further legitimize the industry.