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Google's long-awaited Chrome ad blocker coming February 2018

Photo: Marcio Jose Sanchez / AP

Google is rolling out an ad blocker in its Chrome web browser on February 15th, the company announced Tuesday. The blocker would filter out ads that are deemed intrusive based on standards that have been mapped out by a third-party group called the Coalition for Better Ads, which includes some of the biggest advertising heavyweights, like Facebook, Google, Group M, Procter and Gamble and The Washington Post.

Why it matters: The move is meant to help clean up the web, and create better ad experiences for all Chrome users, but some see it as an antitrust problem, because the world's biggest advertiser will have the ability to block ads through a browser it owns.