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Google's plan to dominate online ads even more
Jeff Chiu / AP

Google is planning to put an ad blocker in its Chrome web browser, the Wall Street Journal reported Wednesday. The blocker would filter out ads that are deemed intrusive based on standards that have been mapped out by a third-party group called the Coalition for Better Ads, which includes some of the biggest advertising heavyweights, like Facebook, Google, Group M, Procter and Gamble and The Washington Post.

Why it matters: If Google decides to move forward with implementing the technology, one of the biggest advertising-funded companies would get to decide through one of its own products which ads can be viewed.