Stories

SaveSave story

Google will highlight stories in Search for paid news subscribers

Google

Google is launching a new program called "Subscribe with Google," that will elevate news articles to subscribers on Google search and AMP and will create a seamless sign-in and payment flow for readers to be able to more easily to subscribe to more news.

Why it matters: The efforts comes as publishers look to bolster their subscription efforts, since their traditional revenue stream — digital advertising — has become monopolized by tech giants, mainly Google and Facebook.