A report released this morning from Digital Content Next, a trade body representing publishers, shows the breadth of data Google collects about users, often in ways that are not obvious to them.
What they're saying: While the report didn’t break much news about Google’s practices, Google refutes the findings. "This report is commissioned by a professional DC lobbyist group, and written by a witness for Oracle in their ongoing copyright litigation with Google. So, it's no surprise that it contains wildly misleading information," according to a spokesperson from Google.