Aug 7, 2018 - Technology

Google consumes one-third of our digital minds

Sara Fischer

Illustration: Sarah Grillo/Axios

Google — and its products like YouTube and Waze — combined to account for 34.2% of all time on digital media in June, according to Pivotal Research analyst Brian Wieser.

The details: Pivotal found that as Google increases its foothold into America's daily routines, Facebook is seeing declines in time spent at a faster rate than before.

Core Facebook use (including Messenger) fell 10% in aggregated time spent for all content measured.
Even including Instagram and WhatsApp, Pivotal says it still observed a 6% decline.

The bottom line: "While many investors continue to look for Instagram to support longer-term growth for Facebook at a corporate level, we note that Instagram remains relatively small, at only 13% of Facebook’s size (measured by time spent on the platform by all of its users)," Wieser writes.

He also notes that shares of consumption for Snapchat and Twitter remain relatively stability.

Add Axios on Google

Google consumes one-third of our digital minds

What to read next