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Photo: STR/AFP via Getty Images

Google is launching a new certification program for health insurance advertisers in the U.S. that will only allow government exchanges, first-party providers and licensed third-party brokers to run ads across its platform.

Why it matters: The policy is meant to curb any misinformation, confusion and fraud around health care being provided to consumers via ads.

Details: In order for an advertiser to be certified to run ads, it will need to provide documentation showing it is permitted under state law to sell health insurance, per the new policy.

  • "This includes plans for individual health insurance coverage, short-term coverage and Medicare, among others," Google says in a blog post.
  • "Additionally, for private-sector providers promoting Affordable Care Act-compliant health plans, we will also require proof they are registered with the U.S. government to do so."

The big picture: This is the latest step Google is taking to curb health misinformation on its platform. The company has a long-standing certification program for online pharmacies, for example.

What's next: Advertisers can begin to apply for certification on May 3. Without certification, advertisers will no longer be able to run ads after June 2.

Go deeper: Ads for "Trumpcare," which doesn't exist, are everywhere [from 2019]

Go deeper

Updated Jul 29, 2021 - Technology

Google and Facebook offices to mandate vaccines

Photo: Brooks Kraft LLC/Corbis via Getty Images

Google and Facebook both announced Wednesday that they would require everyone in their offices to be vaccinated against COVID-19.

Why it matters: The Delta variant's spread is upending corporate plans for a quick and steady resumption of in-office work, and vaccine mandates are one way for companies to put employees at ease and increase their safety.

Updated 3 hours ago - Energy & Environment

Thousands without power as "hazardous" winter storm lashes East Coast

Satellite imagery of the Northeastern U.S. taken by NOAA on Jan. 17. Photo: NOAA

A major winter storm lashed much of the East Coast Sunday and Monday, causing widespread power outages and disrupting travel over the holiday weekend.

The latest: Authorities in North Carolina confirmed that two people died in a car crash and that they responded 600 vehicle accidents during the storm on Sunday, per the Washington Post.

Texas abortion law remains in effect after appeals court ruling

Pro- and anti-abortion protesters outside the Supreme Court as arguments begin about the Texas abortion law on Capitol Hill in November. Photo: Jabin Botsford/The Washington Post via Getty Images

A U.S. appeals court transferred a challenge to Texas' law banning most abortions after about six weeks of pregnancy to the state supreme court in a 2-1 vote on Monday evening.

Why it matters: The 5th U.S. Circuit Court of Appeals' decision means the country's most restrictive abortion law can remain in place for the time being.