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Illustration: Sarah Grillo/Axios

Do a quick search for health insurance, and you'll find plenty of ads for "Trumpcare" plans that cost $59 or less per month. But there's a catch: Trumpcare doesn't exist, and many of these advertised plans offer bare-bones coverage.

Why it matters: For people who buy health insurance on their own instead of receiving it through an employer, searching for a plan is already challenging. And deceptive marketing only makes it harder, especially when these plans will leave consumers on the hook for potentially ruinous medical bills.

Reality check: The primary way the Trump administration has altered the insurance market is by expanding niche products — including short-term plans, association plans and health reimbursement arrangements.

After seeing Trumpcare ads in search engines, I submitted contact information to get quotes about coverage options. Over the the next week, I was bombarded with 70 phone calls and 12 texts from insurance brokers.

  • Every broker I spoke to admitted there is no such thing as Trumpcare, and that it is a marketing ploy from the lead generator site.
  • When I asked how I could get the plan that was advertised for $59 or less per month, brokers said the ads were in reference to short-term plans or fixed indemnity plans that offer little to no coverage for serious illness or injury.

What they're saying: "These websites that are selling 'Trumpcare' are capitalizing on the fact that very few people know what's going on," said Louise Norris, an independent insurance broker in Colorado.

  • One family who recently bought a short-term plan through Health Insurance Innovations, a platform that has used fraudulent brokers, was on the hook for more than $244,000 in medical bills even though they thought they were protected, Bloomberg reported.

The other side: Jeff Smedsrud, co-founder of HealthCare.com, a site that has advertised "Trumpcare" plans, said he didn't think it was misleading to use that framing for plans that are sold through its brokers.

  • "Could it lead to confusion? I don't think it has. Anything is possible," he said. "I'll certainly look at what we do. I may have our team change our mind on that."

The bottom line: "It's impossible to expect consumers to discern between the good guys and the con artists," said Sabrina Corlette, a health insurance researcher at Georgetown University. "And it's not the good guys that pop up on the first page of your Google search results."

Go deeper

Civil rights leaders plan a day of voting rights marches

Martin Luther King III and Rev. Al Sharpton. Photo: Cheriss May/Getty Images

Civil rights leaders from Washington to Phoenix are planning marches on Aug. 28 to push Congress to pass new protections around voting rights.

Why it matters: A landmark voting rights proposal remains stalled in the U.S. Senate, as Sens. Joe Manchin (D-W.V.), Kyrsten Sinema (D-Ariz.) and other moderates block efforts at filibuster reforms to advance a bill held up by Republicans.

Latinos twice as likely as white people to die from gunfire

Expand chart
Data: Violence Policy Center; Chart: Will Chase/Axios

Nearly 3,000 Latinos each year have died from gunfire in the United States over the last two decades, making them twice as likely to be shot to death than white non-Hispanics, according to a study from the Violence Policy Center.

By the numbers: Almost 70,000 Latinos were killed with firearms between 1999 and 2019, 66% of them in homicides, according to the center’s data analysis.

Top labor leader Richard Trumka dies unexpectedly at 72

Photo: Samuel Corum/Getty Images

AFL-CIO President Richard Trumka, who led the largest federation of unions in the country for over a decade, has died at 72.

The big picture: Trumka began working as a coal miner in 1968 and would go on to dedicate his life to the labor movement, including as president of the 12.5 million-member AFL-CIO beginning in 2009.