Jan 14, 2020

Google to phase out third-party cookies

Illustration: Sarah Grillo / Axios

Google said on Tuesday that it plans to phase out support for third-party cookies in its popular web browser, Chrome, within the next two years.

Why it matters: Chrome is the last major internet browser to discontinue cookies, which means that the end of the decades-old tracking technology is finally in sight.

  • Chrome is the most widely used desktop browser in the U.S. and the second-most widely used mobile browser in the U.S. behind Safari.

Details: Unlike its rivals Apple and Mozilla, which started blocking third-party cookies by default in their browsers last year, Google says it plans to take a more gradual approach to phasing out cookies.

  • "Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem," said Justin Schuh, director of Chrome Engineering in a company blog post.
  • Instead, Chrome has introduced new technologies that it hopes will enable marketers to target users efficiently online without raising user privacy or security concerns.
  • Schuh said in the post that this phased-out approach stops businesses that are being impacted by the changes from taking "blunt approaches" to working around the new policies that could risk user security.

Be smart: The move will force the digital advertising and marketing industries to adjust their businesses to be more privacy-focused.

  • For decades, advertisers relied on cookies to track users across the web and to retarget them with ads, particularly on their desktops.
  • But over the past few years, marketers began moving away from using cookies to track user browser data and instead developed better methods of tracking people across the web. These tactics are considered more effective and secure, especially since fewer people use desktop browsers these days, and most rely more heavily on mobile.

The big picture: The advertising ecosystem has evolved dramatically over the past few years as privacy regulation has evolved and consumer expectations toward privacy have increased.

  • Google rivals Apple and Mozilla already began blocking third-party cookies last year for their respective web browsers, Safari and Firefox.
  • Verizon on Tuesday launched its own privacy-focused browser called OneSearch.
  • DuckDuckGo, a decade-old, privacy-centric search engine, has seen a spike in searches over the past few years.

Go deeper: The death of the internet cookie

Go deeper

Zuckerberg says Trump’s “shooting” tweet didn’t violate Facebook’s rules

Mark Zuckerberg at the 56th Munich Security Conference in Munich, Germany on February 15. Photo: Abdulhamid Hosbas/Anadolu Agency via Getty Images

Facebook did not remove President Trump's threat to send the National Guard to Minneapolis because the company's policy on inciting violence allows discussion on state use of force, CEO Mark Zuckerberg explained in a post on Friday.

The big picture: Zuckerberg's statement comes on the heels of leaked internal criticism from Facebook employees over how the company handled Trump's posts about the Minneapolis protests and his unsubstantiated claims on mail-in ballots — both of which Twitter has now taken action on.

Updated 34 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7:30 p.m. ET: 5,916,464— Total deaths: 364,357 — Total recoveries — 2,468,634Map.
  2. U.S.: Total confirmed cases as of 7:30 p.m. ET: 1,744,258 — Total deaths: 102,709 — Total recoveries: 406,446 — Total tested: 16,099,515Map.
  3. Public health: Hydroxychloroquine prescription fills exploded in March —How the U.S. might distribute a vaccine.
  4. 2020: North Carolina asks RNC if convention will honor Trump's wish for no masks or social distancing.
  5. Business: Fed chair Powell says coronavirus is "great increaser" of income inequality.
  6. 1 sports thing: NCAA outlines plan to get athletes back to campus.

Trump says he spoke with George Floyd's family

President Trump in the Rose Garden on May 29. Photo: Win McNamee/Getty Images

President Trump told reporters on Friday that he had spoken with the family of George Floyd, a black resident of Minneapolis who died after a police officer knelt on his neck on Monday.

Driving the news: Former Vice President Joe Biden said via livestream a few hours earlier that he, too, had spoken with Floyd's family. The presumptive Democratic presidential nominee implored white Americans to consider systemic injustices against African Americans more broadly, Axios' Alexi McCammond reports.