DuckDuckGo goes after Google with privacy-friendly browsing tools
DuckDuckGo started a decade ago as a privacy-friendly search engine alternative to Google that doesn't collect your personal information. Now, facing the data-collection dominance of Facebook and Google, it's seeing anonymous searching spike and is expanding beyond the search box.
Why it matters: Google and Facebook track individuals' online behavior to tailor advertising based on those preferences. With data breaches on the rise, along with concerns over election manipulation through targeted ads, DuckDuckGo is pitching itself as an "internet privacy company" by launching encrypted private browsing that blocks trackers.