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Sara Fischer Apr 25, 2017
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Google changes its algorithms to combat fake news

The tech giant, which owns roughly 80% percent of the U.S. search market and over 40% of the U.S. digital ad market, says it's made updates to its algorithms to surface more "authoritative content."

Why it matters: This is one of the biggest steps Google has taken to combat fake news since the election. Google and Facebook, the two largest platforms and media distributors, have been under intense pressure for years, but more so since the election, to reassure advertisers that their content won't appear next to fake news sites or ads.