Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Denver news in your inbox

Catch up on the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Des Moines news in your inbox

Catch up on the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Minneapolis-St. Paul news in your inbox

Catch up on the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tampa Bay news in your inbox

Catch up on the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Charlotte news in your inbox

Catch up on the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Virginia Mayo / AP

Google is announcing today it will offer store sales measurement at the device and campaign levels, allowing advertisers to measure how search, shopping and video ads drives in-store revenue. Google's Jerry Dischler, VP of product management for AdWords says Google measured over 5 billion store visits globally in 17 countries to map out the data.

Why it matters: Dischler calls this latest update "the holy grail" for a lot of online marketers. The ability for anyone to be able to automatically tie ad clicks to store data will have significant impact on sales, particularly for small and medium-sized businesses, a market where Facebook's and Instagram's massive audience has been dominant. Per Google, consumers that click Google ads are 25% more likely buy a product and spend 15% more when they do.

What's new: Previously, Google could track in-store visits from some of its properties, but now updates to its deep learning models will let advertisers track which ads led people to buy things offline. The premise works by letting advertisers upload customer emails and information into Google's system to better track them, but if store owners don't have that info., Google has established enough partnerships in the US to still be able to track about 70% of credit and debit transactions.

Other announcements:

  • They're also expanding the ability for advertisers to automatically customize ads on YouTube with store locations and hours, just like ad formats for search and maps
  • Google is expanding the formats and measurements available on YouTube, since their research shows that most internet users look at video before making an online purchase.

Google also unveiled today a way to expand its online tracking beyond just the final click on an ad.

Go deeper

The podcast business is booming, but few are making money

Data: PwC Global Entertainment & Media Outlook; Chart: Michelle McGhee/Axios

Nearly every major media and entertainment company is pouring lots of cash into launching new podcasts. But many of them aren't making big money — at least not yet.

Why it matters: As is the case with most new technologies, when it comes to podcasts, consumer adoption has outpaced monetization.

Amy Harder, author of Generate
22 mins ago - Energy & Environment
Column / Harder Line

Biden ushers in historical turn on clean energy and climate change

Illustration: Sarah Grillo/Axios

Like the curve of Earth we can’t see from the ground, we’re on a curve in history that we won’t fully recognize until decades in the future.

Driving the news: The inauguration of President Biden completes an economic and political consensus that climate change is an urgent threat the world should aggressively address. Whether this consensus produces action remains deeply uncertain.

Updated 9 hours ago - World

Mexican President López Obrador tests positive for coronavirus

Mexico's President Andrés Manuel López Obrador during a press conference at National Palace in Mexico City, Mexico, on Wednesday. Photo: Ismael Rosas/Eyepix Group/Barcroft Media via Getty Images

Mexican President Andrés Manuel López Obrador announced Sunday evening that he's tested positive for COVID-19.

Driving the news: López Obrador tweeted that he has mild symptoms and is receiving medical treatment. "As always, I am optimistic," he added. "We will all move forward."