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Photo: Adam Jeffery/CNBC/NBCU Photo Bank via Getty Images

Glamour, the decades-old fashion and beauty magazine owned by Condé Nast, announced last week it was ending its regular print publication. It's the latest fashion rag to shutter or reduce its print edition, or consolidate its operations in the wake of a digital media transformation.

Why it matters: Fashion and beauty media has been hit particularly hard by the transition to digital, in part because newer bloggers and digital upstarts have been able to develop deeper relationships with consumers using direct-to-consumer products and influencers on social media that seem more authentic.

By the numbers: According to data from consumer intelligence research firm CivicScience, more people are interested in fashion trends, but fewer trust the legacy fashion media as sources of inspiration.

  • "Over the last few years, we've seen an increase in people who are into fashion in any capacity," says Casey Taylor, a VP at CivicScience. "But those who seek out fashion inspiration from traditional sources (magazines, TV and film, blogs / sites) has stayed completely flat for the last 4 years (all of those sources hover around the 8%-12% mark)."
  • "I think based on the fact that we're seeing a significant increase in overall fashion interest while also seeing flat engagement among traditional outlets, it's pretty fair to conclude that modern fashion media isn't the factor that is driving this renewed interest in the scene."

Driving the news: In the past year, several legacy fashion magazines have either ceased print editions or reduced frequency, including Glamour, Self, Teen Vogue, W, Brides and more. Most are putting more efforts into digital alternatives, like video and social media, but even there the competition is fierce and growing.

  • Digital upstarts that sought to replace traditional fashion brands online, like Refinery29, Racked and PopSugar, gained popularity quickly at the peak of Facebook's publishing algorithm in 2015 and are still big, but are now struggling in a post-Facebook world.
  • Smaller niche properties, like Man Repeller, The Cut, The Business of Fashion, and Into the Gloss (Glossier's media outlet) have been more successful in developing direct-to-consumer relationships, launching digital subscription products and commerce lines.
  • And now most brands, like J. Crew and Tory Burch, have their own media blogs to develop close relations with consumers online.

The rise of the coffee table pub: There's a new trend in fashion in which niche magazines are following the likes of Vogue's September edition or The New York Times' T Magazine by creating highly-visual, high-end magazines that are meant to sit as coffee table accessories.

  • While these magazines, like The Gentlewoman or LOVE, likely don't bring in massive fortunes on print, they use the authority from their niche coffee table rags to create other partnerships with brands, via digital or events.

Yes, but: All of these new digital outlets and legacy brands face enormous competition online from fashion "influencers" on social media, particularly Instagram, who appeal to younger generations' craving for authenticity by posing for selfies in their bedrooms, not on lavish sets.

  • Case in point: Kim Kardashian says in a recent episode of Keeping up with the Kardashians that she's building a bedroom in her new office to take pictures in a more intimate setting to help sell her makeup products.

Be smart: A major part of the problem for legacy players is that many still spend and operate like old business, dropping hundreds of thousands of dollars on fittings, while digital upstarts are scrappier.

  • The classic example is a legacy magazine that one source told me spent around $500,000 on clothes for a cover shoot fitting last year, only to have the subject appear naked on the cover.

Go deeper:

Go deeper

7 hours ago - World

Over 170 Palestinians injured in clashes with Israeli police in Jerusalem

An injured man is carried away as Israeli security forces clash with Palestinian protesters at the al-Aqsa mosque compound in Jerusalem. Photo: Ahmad Gharabli/AFP via Getty Images

At least 178 Palestinians have been injured in clashes with Israeli police in Jerusalem, Reuters reported late Friday.

The big picture: The clashes come amid growing anger over the threatened eviction of Palestinians from their homes on land claimed by Jewish settlers in East Jerusalem. Tensions have also escalated in the occupied West Bank in recent weeks.

Updated 9 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: Coronavirus cases hit a seven-month low — Majority back vaccine proof requirements for travel, schools and work — The race to avoid a possible "monster" COVID variant.
  2. Politics: Oklahoma secures $2.6 million refund for hydroxychloroquine purchase — Why Biden's latest vaccine goal is his hardest yet.
  3. Vaccines: Pfizer begins application for full FDA approval of COVID-19 vaccine — Moderna says its COVID booster shot shows promise against variants.
  4. Economy: U.S. adds just 266,000 jobs in April, far below expectations — Americans' return to the skies could benefit smaller airlines.
  5. World: WHO authorizes China's Sinopharm COVID-19 vaccine for emergency use — Mixed response in Europe to Biden's vaccine patents bombshell.
  6. Variant tracker: Where different strains are spreading.

Ohio GOP censures Rep. Anthony Gonzalez over Trump impeachment vote

Photo: Bill Clark/CQ-Roll Call, Inc via Getty Images

The Ohio Republican Party on Friday censured Rep. Anthony Gonzalez (R-Ohio) and called for him to resign for voting to impeach former President Trump in January, Reuters reports.

The big picture: Gonzalez is the latest Republican lawmaker to be punished for voting to impeach the former president on a charge of inciting the deadly Jan. 6 insurrection.

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