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Automated fashion is now a reality in new Chinese store

Mix and match in the new Alibaba-Guess fashion shop. Photo: Alibaba

Everything is automated and powered by artificial intelligence — or soon will be — in a new fashion shop opening tomorrow in Hong Kong. From the time you enter, using an app to open an electronically locked sliding glass door, to the time you leave, you may never see another human apart from other shoppers.

The big picture: Last month, I toured a model of the store on Alibaba's Hangzhou campus. Steven Keyang Shi, who leads the Alibaba tech team creating the store, told me that the objective is to merge e-commerce and brick-and-mortar retail — to make shoppers see them as one organism.