Jun 29, 2019

Gen Z's move toward interactive storytelling

Years ago, "choose your own adventure books" were all the rage for young millennials. Today, Gen Z has taken the concept of "choosing your own adventure," or interactive storytelling, to a whole new level.

Driving the news: A Twitter thread featuring a chose your own adventure tale about Beyonce has gone viral.

  • The thread allows users to chose how they would spend a day in the life as Beyonce's assistant, including binary choices about how they would feed and entertain her, trying not to get fired.

The big picture: The "choose your own adventure" concept has penetrated everything from books, to movies to TV shows.

  • Netflix has been doubling down on interactive storytelling, and plans to expand its "choose our own adventure" content library, after first debuting the capability in late 2018 for "Bandersnatch."
  • YouTube is also developing some of its own "choose your own adventure" programming, Bloomberg reports.
  • NBCUniversal and Endless Entertainment launched an interactive storytelling mobile game in April called "Series: Your Story Universe."

Yes, but: Interactive storytelling requires a dramatic increase in production budgets, making it unlikely the trend continues to expand in a major way in the entertainment sector at this point.

  • Our thought bubble: Expect to see more gaming companies leverage storylines from entertainment companies to build out more compelling storylines within interactive games.

Go deeper: Gen Z's favorite brands

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Police officer in George Floyd killing arrested

A protester with a sign with George Floyd's last words. Photo: Stephen Maturen/Getty Images

Derek Chauvin, the Minneapolis police officer involved in the killing of George Floyd, was taken into custody Friday by Minnesota's Bureau of Criminal Apprehension, according to the Star Tribune's Briana Bierschbach.

The state of play: Minnesota Department of Public Safety Commissioner John Harrington said that there was no additional charging information yet, as that decision is in the jurisdiction of the Hennepin County Attorney's Office.

This is a breaking news story and will be updated.

Trump forces fateful choices on Twitter and Facebook

Illustration: Sarah Grillo/Axios

President Trump's war with Twitter is confronting social media platforms with a hard dilemma: whether to take fuller responsibility for what people say on their services, or to step back and assume a more quasi-governmental role.

The big picture: Facebook is trying to be more like a government committing to impartiality and protecting free speech and building mechanisms for arbitration. Twitter, pushed by Trump's inflammatory messages, is opting to more aggressively enforce conduct rules on its private property, like a mall owner enforcing rules inside the gates.

Updated 52 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

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  2. U.S.: Total confirmed cases as of 1 p.m. ET: 1,729,185 — Total deaths: 101,706 — Total recoveries: 399,991 — Total tested: 15,646,041Map.
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