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Years ago, "choose your own adventure books" were all the rage for young millennials. Today, Gen Z has taken the concept of "choosing your own adventure," or interactive storytelling, to a whole new level.

Driving the news: A Twitter thread featuring a chose your own adventure tale about Beyonce has gone viral.

  • The thread allows users to chose how they would spend a day in the life as Beyonce's assistant, including binary choices about how they would feed and entertain her, trying not to get fired.

The big picture: The "choose your own adventure" concept has penetrated everything from books, to movies to TV shows.

  • Netflix has been doubling down on interactive storytelling, and plans to expand its "choose our own adventure" content library, after first debuting the capability in late 2018 for "Bandersnatch."
  • YouTube is also developing some of its own "choose your own adventure" programming, Bloomberg reports.
  • NBCUniversal and Endless Entertainment launched an interactive storytelling mobile game in April called "Series: Your Story Universe."

Yes, but: Interactive storytelling requires a dramatic increase in production budgets, making it unlikely the trend continues to expand in a major way in the entertainment sector at this point.

  • Our thought bubble: Expect to see more gaming companies leverage storylines from entertainment companies to build out more compelling storylines within interactive games.

Go deeper: Gen Z's favorite brands

Go deeper

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Large coronavirus outbreaks leading to high death rates — Coronavirus cases are at an all-time high ahead of Election Day — U.S. tops 88,000 COVID-19 cases, setting new single-day record.
  2. Politics: States beg for Warp Speed billions.
  3. World: Taiwan reaches a record 200 days with no local coronavirus cases.
  4. 🎧Podcast: The vaccine race turns toward nationalism.

Technical glitch in Facebook's ad tools creates political firestorm

Facebook CEO Mark Zuckerberg. Photo: SOPA Images / Contributor

Facebook said late Thursday that a mix of "technical problems" and confusion among advertisers around its new political ad ban rules caused issues affecting ad campaigns of both parties.

Why it matters: A report out Thursday morning suggested the ad tools were causing campaign ads, even those that adhered to Facebook's new rules, to be paused. Very quickly, political campaigners began asserting the tech giant was enforcing policies in a way that was biased against their campaigns.

8 hours ago - Health

States beg for Warp Speed billions

A COVID-19 drive-thru testing center yesterday at Hard Rock Stadium in Miami Gardens. Photo: David Santiago/Miami Herald via AP

Operation Warp Speed has an Achilles' heel: States need billions to distribute vaccines — and many say they don't have the cash.

Why it matters: The first emergency use authorization could come as soon as next month, but vaccines require funding for workers, shipping and handling, and for reserving spaces for vaccination sites.

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