Photo: Gpointstudio via Getty Images

Gen Z's top 5 favorite brands are Google, Netflix, Youtube, Amazon and Oreo, according to a recent Morning Consult poll.

Why it matters: The country's youngest consumers are going to help shift America's religion, racial makeup and urban concentration by 2040 — and they'll also affect how well companies succeed as their spending power increases.

Catch up quick:

  • Urban members of Gen Z enjoy Apple and Pixar, while their rural counterparts prioritize UPS and Taco Bell. Suburban Gen Z'ers like Best Buy.
  • Conservative and liberal Gen Z'ers both like Netflix the most. Conservatives rank Walmart in their top 5, while liberals don't count it in their top 20 brands.
  • Chick-fil-A is the third favorite brand for 18-21 year old conservatives.
  • Black Gen Z'ers, as opposed to their white and Hispanic peers, name Bath & Body Works as one of their top 10 favorite brands.

The intrigue: Older brands like Microsoft, Dollar Tree and IHOP make appearances in Gen Z's top 25 brands alongside new tech giants like Amazon.

  • Facebook and Twitter are nowhere to be found in Gen Z's favorites. Female, liberal and suburban 18-21 year olds rank Instagram as one of their most-loved brands — and the app ranks 15th for all Gen Z'ers.

Go deeper ... 2040: What we'll look like and how we'll live in America

Go deeper

Updated 43 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1:30 p.m. ET: 32,919,487 — Total deaths: 995,352 — Total recoveries: 22,770,166Map.
  2. U.S.: Total confirmed cases as of 1:30 p.m. ET: 7,089,611 — Total deaths: 204,566 — Total recoveries: 2,750,459 — Total tests: 100,492,536Map.
  3. States: New York daily cases top 1,000 for first time since June — U.S. reports over 55,000 new coronavirus cases.
  4. Health: The long-term pain of the mental health pandemicFewer than 10% of Americans have coronavirus antibodies.
  5. Business: Millions start new businesses in time of coronavirus.
  6. Education: Summer college enrollment offers a glimpse of COVID-19's effect.

Biden on Supreme Court fight: "This is about whether or not the ACA will exist"

Joe Biden made health care the overwhelming focus of his remarks from Wilmington, Delaware, on Sunday, stressing that the Senate confirmation battle over Judge Amy Coney Barrett's nomination to the Supreme Court is about preserving the Affordable Care Act in the midst of a pandemic.

Why it matters: Democrats are aggressively pushing the message that Barrett, who has previously criticized Chief Justice John Roberts for his 2012 ruling salvaging the ACA, will seek to invalidate the law when the Supreme Court hears a Trump administration-backed lawsuit against it on Nov. 10.

McMaster: Trump's peaceful transition comments are a "gift to our adversaries"

President Trump's refusal to commit to a peaceful transfer of power if he loses November's presidential election is a "gift to our adversaries," Trump's former national security adviser H.R. McMaster said Sunday.

The big picture: McMaster, a retired three-star general, said that the American people must understand that the military will have "no role" in a presidential transition and that it's "irresponsible" to even talk about it as a possibility.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!