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Gen Z's top 5 favorite brands are Google, Netflix, Youtube, Amazon and Oreo, according to a recent Morning Consult poll.

Why it matters: The country's youngest consumers are going to help shift America's religion, racial makeup and urban concentration by 2040 — and they'll also affect how well companies succeed as their spending power increases.

Catch up quick:

  • Urban members of Gen Z enjoy Apple and Pixar, while their rural counterparts prioritize UPS and Taco Bell. Suburban Gen Z'ers like Best Buy.
  • Conservative and liberal Gen Z'ers both like Netflix the most. Conservatives rank Walmart in their top 5, while liberals don't count it in their top 20 brands.
  • Chick-fil-A is the third favorite brand for 18-21 year old conservatives.
  • Black Gen Z'ers, as opposed to their white and Hispanic peers, name Bath & Body Works as one of their top 10 favorite brands.

The intrigue: Older brands like Microsoft, Dollar Tree and IHOP make appearances in Gen Z's top 25 brands alongside new tech giants like Amazon.

  • Facebook and Twitter are nowhere to be found in Gen Z's favorites. Female, liberal and suburban 18-21 year olds rank Instagram as one of their most-loved brands — and the app ranks 15th for all Gen Z'ers.

Go deeper ... 2040: What we'll look like and how we'll live in America

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Bolton's hidden aftershocks

Photo illustration: Sarah Grillo/Axios. Photo: Justin Sullivan/Getty Images

The news media has largely moved on, but foreign government officials remain fixated on John Bolton's memoir, "The Room Where It Happened."

Why it matters: Bolton's detailed inside-the-Oval revelations have raised the blood pressure of allies who were already stressed about President Trump's unreliability.