May 25, 2019

Gen Z's favorite brands

Photo: Gpointstudio via Getty Images

Gen Z's top 5 favorite brands are Google, Netflix, Youtube, Amazon and Oreo, according to a recent Morning Consult poll.

Why it matters: The country's youngest consumers are going to help shift America's religion, racial makeup and urban concentration by 2040 — and they'll also affect how well companies succeed as their spending power increases.

Catch up quick:

  • Urban members of Gen Z enjoy Apple and Pixar, while their rural counterparts prioritize UPS and Taco Bell. Suburban Gen Z'ers like Best Buy.
  • Conservative and liberal Gen Z'ers both like Netflix the most. Conservatives rank Walmart in their top 5, while liberals don't count it in their top 20 brands.
  • Chick-fil-A is the third favorite brand for 18-21 year old conservatives.
  • Black Gen Z'ers, as opposed to their white and Hispanic peers, name Bath & Body Works as one of their top 10 favorite brands.

The intrigue: Older brands like Microsoft, Dollar Tree and IHOP make appearances in Gen Z's top 25 brands alongside new tech giants like Amazon.

  • Facebook and Twitter are nowhere to be found in Gen Z's favorites. Female, liberal and suburban 18-21 year olds rank Instagram as one of their most-loved brands — and the app ranks 15th for all Gen Z'ers.

Go deeper ... 2040: What we'll look like and how we'll live in America

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In photos: Life in the era of coronavirus across the U.S.

Lauryn Morley, a lower school substitute teacher for the Washington Waldorf School in Bethesda, Maryland, works from her home in Arlington, Virginia. Photo: Olivier Douliery/AFP via Getty Images

The number of novel coronavirus cases in the U.S. has grown from one on Jan. 21 to over 312,000 by early Sunday, per Johns Hopkins.

The big picture: Roughly 3/4 of the American population is on lockdown. From practicing social distancing to the shutdown of non-essential businesses, here's how Americans are coping with the massive upheaval the outbreak has brought, in photos.

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of midnight ET: 1,202,827 — Total deaths: 64,771 — Total recoveries: 246,886Map.
  2. U.S.: Total confirmed cases as of midnight ET: 312,076 — Total deaths: 8,496 — Total recoveries: 14,997Map.
  3. Public health latest: CDC launches national trackers and recommends face coverings in public. Federal government will cover costs of COVID-19 treatment for uninsured. The virus is hitting poor, minority communities harder and upending childbirth.
  4. 2020 latest: "We have no contingency plan," Trump said on the 2020 Republican National Convention. "We're having the convention at the end of August."
  5. Business updates: Restaurants step up for health care workers. Employees are pressuring companies to provide protections during coronavirus.
  6. Oil latest: Monday meeting among oil-producing countries to discuss supply curbs is reportedly being delayed amid tensions between Saudi Arabia and Russia.
  7. Education update: Many college-age students won't get coronavirus relief checks.
  8. 1 🏀 thing: The WNBA postpones start of training camps and season.
  9. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  10. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

World coronavirus updates: Confirmed cases top 1.2 million

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The number of novel coronavirus cases surpassed 1.2 million worldwide Saturday night, as Spain overtook Italy as the country with the most infections outside the U.S. The global death toll has surpassed 64,700, per Johns Hopkins data.

The latest: The United Kingdom's Queen Elizabeth II will speak in a televised address on the coronavirus Sunday of the "disruption that has brought grief to some, financial difficulties to many, and enormous changes to the daily lives of us all," per the BBC. The U.K. death toll rose 708 to 4,313 on Saturday — the fourth highest in the world.

Go deeperArrowUpdated 3 hours ago - Health