Get the latest market trends in your inbox

Stay on top of the latest market trends and economic insights with the Axios Markets newsletter. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Denver news in your inbox

Catch up on the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Des Moines news in your inbox

Catch up on the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Minneapolis-St. Paul news in your inbox

Catch up on the most important stories affecting your hometown with Axios Minneapolis-St. Paul

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tampa-St. Petersburg news in your inbox

Catch up on the most important stories affecting your hometown with Axios Tampa-St. Petersburg

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Newsmax's Greg Kelly compared President Trump to Rocky Balboa on Monday night. Screenshot: Newsmax

A new class of conservative outlets and networks is racing to capture the attention of disgruntled Trump voters, who feel abandoned by traditional news companies and censored by social media.

Why it matters: Fox News, for years, has been criticized for polarizing coverage. Now, there’s a race unfolding among several conservative outlets who don’t think Fox is pro-Trump enough.

In the days after the election, conservative favorites like Breitbart, Drudge Report and Real Clear Politics began to lose traffic share to Newsmax and Gateway Pundit, according to data from web analytics company SimilarWeb.

  • Last week, Newsmax overtook Breitbart to become the most visited right-leaning news site.
  • TV ratings for Newsmax have surged — marquee host Greg Kelly has recently drawn as many as 1 million viewers a night — as President Trump continues to urge followers to abandon Fox News.

Chris Ruddy — who founded Newsmax in 1998, and took his channel to cable in 2015 — told Axios that a flood of defections followed Fox News' early decision to call Arizona (accurately) for President-elect Biden, which infuriated Trump.

  • "It felt like it was an earthquake on election night," Ruddy said during a 40-minute interview. "The walls have been breached."
  • Ruddy, a member at Mar-a-Lago and Trump's golf club in West Palm Beach, said the president, his longtime friend, called him Thursday to congratulate him on the Newsmax ratings — and complain about Fox News.

Trump has told friends he wants to start a direct-to-consumer, digital streaming media company to take on Fox News, as Axios scooped last week.

  • "Many great alternatives are forming & exist. Try @OANN & @newsmax, among others!" he tweeted Sunday. OANN (One America News Network) is a tiny, pro-Trump cable network that often peddles conspiracies.

Fox News has led cable ratings for nearly two decades, and continues to beat its cable rivals after the election, especially in prime time.

  • Fox News sees its competition as the broadcast networks, with wins in prime time since Memorial Day.

Between the lines: Fox News and other traditional conservative outlets face an identity crisis as they try to establish themselves for a post-Trump Washington.

  • As a successor to its "Democracy 2020" election branding, Fox News is now deploying the slogan "Standing Up For What's Right" in prime-time chyrons.

Neal Rothschild contributed reporting.

Subscribe to Axios AM/PM for a daily rundown of what's new and why it matters, directly from Mike Allen.
Please enter a valid email.
Please enter a valid email.
Server error. Please try a different email.
Subscribed! Look for Axios AM and PM in your inbox tomorrow or read the latest Axios AM now.

Go deeper

Scoop: Blackstone CEO Stephen Schwarzman says Trump lost

Trump with Schwarzman in 2017. Photo: Chip Somodevilla/Getty Images

It's over. That's what Blackstone chairman, CEO and co-founder Steve Schwarzman — one of President Trump's most loyal allies — and other top Republicans are signaling to the defeated president, 16 days after Joe Biden clinched the win.

Why it matters: It’s all theatrics now. Even if Trump doesn't move on fast, you can. It is safe to ignore the fearful Republicans who insist the process is legit and plausible, because they tell us privately it is not. 

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
6 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.