Illustration: Sarah Grillo/Axios

15 years after he launched the "digital equivalent of a town square," Facebook founder Mark Zuckerberg is promising a major shift in the other direction. "I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won't stick around forever," he announced today.

Why it matters: "That would mark a sharp reversal for Facebook, which has grown into one of the world’s wealthiest companies by inventing exotic new methods of personal data collection," The Verge's Casey Newton writes.

What they're saying: "#1 reason to be suspicious of Zuckerberg’s privacy manifesto today ... It doesn’t say how Facebook is going to make money in a world where it respects our privacy," the Washington Post's tech columnist Geoffrey Fowler tweets.

More from Zuck: "As we build our infrastructure around the world, we've chosen not to build data centers in countries that have a track record of violating human rights like privacy or freedom of expression."

  • "Upholding this principle may mean that our services will get blocked in some countries, or that we won't be able to enter others anytime soon.
  • "That's a tradeoff we're willing to make."

Between the lines: Axios reporters shared thought bubbles on what this means across the company.

  • Facebook users: Internet users are already seeking out private, ephemeral and group-oriented services as alternatives to the reputational risks and pervasive harassment that can accompany public platforms, Axios' Sara Fischer has reported.
  • Facebook's bottom line: The company could enjoy lower operational costs and risk since it will no longer have to invest in as many content moderation efforts on an encryption-based platform, Sara said.
  • Facebook advertisers: The encrypted part could become a big deal if users do more posting in encrypted groups than in public, Axios' Scott Rosenberg notes.
  • Facebook regulators and U.S. lawmakers: This makes it harder for any government to break up Facebook/WhatsApp/Instagram because of the integration of the technological and business parts of the platforms, Axios’ Ina Fried wrote on Slack.

Go deeper: Facebook's reputation is sinking fast

Go deeper

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 18,187,396 — Total deaths: 691,352 — Total recoveries — 10,841,436Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 4,711,323 — Total deaths: 155,379 — Total recoveries: 1,513,446 — Total tests: 57,543,852Map.
  3. Politics: White House will require staff to undergo randomized coronavirus testing — Pelosi says Birx "enabled" Trump on misinformation.
  4. Sports: 13 members of St. Louis Cardinals test positive, prompting MLB to cancel Tigers series — Former FDA chief says MLB outbreaks should be warning sign for schools.
  5. 1 🎥 thing: "Tenet" may be the first major film to get a global pandemic release.

In photos: Thousands evacuated as Southern California fire grows

A plane makes a retardant drop on a ridge at the Apple Fire north of Banning in Riverside County, which "doubled in size" Saturday, per KTLA. Robert Gauthier / Los Angeles Times via Getty Images

A massive wildfire that prompted mandatory evacuations in Southern California over the weekend burned 26,450 acres and was 5% contained by Monday afternoon, the California Department of Forestry and Fire Protection said.

The big picture: As California remains an epicenter of the coronavirus pandemic in the U.S., some 15 separate fires are raging across the state. About 7,800 people were under evacuation orders from the Apple Fire, about 75 miles east of Los Angeles, as hundreds of firefighters battled the blaze. CalFire said Monday that a malfunction involving a "diesel-fueled vehicle emitting burning carbon from the exhaust system" started the Apple Fire.

Twitter faces FTC fine of up to $250 million over alleged privacy violations

Photo: Rafael Henrique/SOPA Images/LightRocket

The Federal Trade Commission has accused Twitter of using phone numbers and emails from its users to make targeted ads between 2013 and 2019, Twitter said in an SEC filing published Monday.

Why it matters: Twitter estimates that the FTC's draft complaint, which was sent a few days after its Q2 earnings report, could cost the company between $150 million and $250 million. The complaint is unrelated to the recent Twitter hack involving a bitcoin scam.