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Facebook updates video ad strategy

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With second-screen TV consumption rising, Facebook has pledged to reimagine its video ad strategy.

Why it matters: In a statement, the tech giant concedes that "smartphones are not tiny televisions," and that their platform needs to adapt to service quick, relevant mobile experiences — something Snapchat has also focused on in building mobile-first Snap Ads. As Facebook readies itself to move into the original content sphere alongside all of the other major social tech giants, these updates and shared tips will be necessary in ensuring advertisers produce high-performing video ad campaigns on mobile.