Facebook and Twitter revealed new ad transparency efforts Thursday ahead of the 2018 U.S. midterm elections.
Why it matters: Tech platforms like Facebook and Twitter are under pressure to put more processes in place around advertising transparency in response to nefarious actors, including foreign government-backed groups, getting away with buying advertising on these platforms during the 2016 presidential election.
Facebook is adding steps to make advertising on Facebook Pages more transparent.
Twitter is launching its previously announced Ads Transparency Center, which brings more transparency to U.S. election ads and allows any user around the world to view who is buying ads on Twitter.
The bottom line: The companies are trying to create more transparency around advertising spend in an effort to better control nefarious activity while not having to make as many tough judgment calls on free speech.
