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Facebook, Twitter reveal new ad transparency steps ahead of midterms

Photo: Nicolas Asfouri/AFP/Getty Images

Facebook and Twitter revealed new ad transparency efforts Thursday ahead of the 2018 U.S. midterm elections.

Why it matters: Tech platforms like Facebook and Twitter are under pressure to put more processes in place around advertising transparency in response to nefarious actors, including foreign government-backed groups, getting away with buying advertising on these platforms during the 2016 presidential election.