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Photo: Nicolas Asfouri/AFP/Getty Images

Facebook and Twitter revealed new ad transparency efforts Thursday ahead of the 2018 U.S. midterm elections.

Why it matters: Tech platforms like Facebook and Twitter are under pressure to put more processes in place around advertising transparency in response to nefarious actors, including foreign government-backed groups, getting away with buying advertising on these platforms during the 2016 presidential election.

Facebook is adding steps to make advertising on Facebook Pages more transparent.

  • Facebook will make ads that a Page is running across Facebook-owned properties — Facebook, Messenger and its Audience Network — visible to anyone, even if they aren't being targeted. They are also adding more information about any changes to Pages.

Twitter is launching its previously announced Ads Transparency Center, which brings more transparency to U.S. election ads and allows any user around the world to view who is buying ads on Twitter.

  • For U.S. political advertisers, users will now be able to see more details about their ad campaigns, like billing information, ad spend, impression data per tweet and demographic targeting data for the ads being served.
  • Twitter will be launching policy surrounding ads tied to specific issues in the future, as well as enhancements to the Ads Transparency Center itself.

The bottom line: The companies are trying to create more transparency around advertising spend in an effort to better control nefarious activity while not having to make as many tough judgment calls on free speech.

Go deeper

First look: New climate website touts Biden's actions

Illustration: Annelise Capossela/Axios

What is a White House to do when it is stuck between slow-moving climate legislation and a fast-approaching climate summit where its credibility is on the line? Unveil a new White House climate website, of course, showcasing its actions to date as well as ongoing work.

Why it matters: The Biden administration, which shared the site first with Axios, focuses it around the actions taken by the White House National Climate Task Force.

30 mins ago - Health

White House unveils plan to "quickly" vaccinate kids ages 5-11

Charles Muro, 13, is inoculated at Hartford Healthcare's mass vaccination center at the Connecticut Convention Center in Hartford, Connecticut. Photo: Joseph Prezioso/AFP via Getty Images

The White House on Wednesday released its plan to vaccinate children between the ages of five and 11, pending authorization from the Food and Drug Administration of the first COVID-19 shot for that age group.

The big picture: The White House said it has secured enough vaccine supply to equip more than 25,000 pediatric and primary care offices, hundreds of school and community health clinics, as well as tens of thousands of pharmacies, to administer the shots.

38 mins ago - Sports

Where it stands: Weed policies by U.S. sports league

Illustration: Sarah Grillo/Axios

With public support for marijuana legalization nearing unanimity, and more athletes using cannabis to treat pain, the four major U.S. sports leagues continue to reduce restrictions and punishments.

Driving the news: NBA players won't be subject to random marijuana testing this season, an extension of an agreement between the league and its players' union that began ahead of the 2020 Orlando restart.

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