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Twitter's logo outside the New York Stock Exchange. Photo: Mark Lennihan / AP

Twitter announced Tuesday that it would increase transparency around ads tied to political candidates on the platform, along with more moderate disclosures for other ads.

Why it matters: Twitter — like Facebook before it — is responding to pressure from lawmakers concerned about the way Russian actors were able to buy ads focused on divisive political issues during the election.

The details:

  • Users will now be able to view all the ads running on Twitter (or that have already run) referring to candidates or their party. They'll be able to see how much that advertiser has spent on the platform, and details around how the ads are being targeted. The company will also apply "stricter requirements on who can serve these ads and limit targeting options" for advertisers running these types of ads, but was vague about what those would look like.
  • For now, the reforms will not cover ads focused on political issues — although the company says it wants to make changes there. That matters because one of the tactics that Russian operatives reportedly used was to run ads on divisive issues that didn't necessarily mention a candidate in 2016.
  • Users will also be able to see more information about all the non-political ads running on Twitter.
  • Twitter will begin to roll out the changes later this year.

The bigger picture: Facebook and Twitter have now both made a play at self-regulating political ads on their platforms. But it's not clear that will be enough to stop lawmakers like Democratic Sens. Mark Warner and Amy Klobuchar and Republican John McCain from pushing a bill that would put new transparency requirements into law. "We look forward to engaging with Members of Congress and other key stakeholders on these issues as the legislative process continues," Twitter said in its blog post announcing the changes.

Go deeper

Chris Cuomo accuser: On-air "hypocrisy" spurred report

Journalist Chris Cuomo. Photo: Gilbert Carrasquillo/GC Images

A woman who accused fired CNN journalist Chris Cuomo of sexual misconduct said Sunday she decided to come forward after learning of his comments about women who made similar accusations about his brother. He denies her allegations.

Why it matters: Her attorney Debra Katz said in a statement that she heard "the hypocrisy" of his on-air words about his brother, former New York Gov. Andrew Cuomo, and was "disgusted by his efforts to try to discredit these women," so "retained counsel to report his serious sexual misconduct against her to CNN."

Updated 5 hours ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: CDC director says number of U.S. Omicron cases "likely to rise" — Two years of COVID-19 — Prior coronavirus infections may not protect well against Omicron.
  2. Vaccines: Data demonstrates most-vaccinated counties less vulnerable to worst of COVID — Omicron adds urgency to vaccinating world — Omicron fuels the case for COVID boosters.
  3. Politics: Nevada to impose insurance surcharge on unvaccinated state workers — New Jersey GOP lawmakers defy statehouse COVID policy — Oklahoma sues Biden administration over Pentagon vaccine mandate.
  4. World: Vaccine mandates lose steam in the U.S. while Europe doubles downWHO: Delta health measures help fight Omicron — COVID cases surge in South Africa in sign Omicron wave is coming.
  5. Variant tracker: Where different strains are spreading.

Vulnerable Democrats: Less Trump talk

Illustration: Aïda Amer/Axios

Vulnerable House Democrats are convinced they need to talk less about the man who helped them get elected: President Trump.

Why it matters: Democrats are privately concerned nationalizing the 2022 mid-terms with emotionally-charged issues — from Critical Race Theory to Donald Trump's role in the Jan. 6 insurrection — will hamstring their ability to sell the local benefits of President Biden's Build Back Better agenda.