Facebook is pushing back on a claim that was quoted by Hillary Clinton on Twitter that her presidential campaign was systematically charged more than twice that of the Trump's presidential campaign for advertising rates on Facebook. The company supplied data Tuesday showing that during the general election period, the Trump campaign paid slightly higher rates on most days rather than lower as has been reported.

Why it matters: Advertising prices for programmatic advertising (advertising that is sold through a pricing auction automatically) depend on a campaign's objectives, like targeting, audience size and type of ad used. The Trump campaign and the Clinton campaign clearly used different advertising tactics on Facebook's platform, resulting in different average rates.

Our thought bubble: Facebook makes money from advocacy and political advertising on both sides of the aisle. It is not in the company's best interest to discriminate against certain advertisers, regardless of their point of view.

The conversation around ad rates began when Trump's digital strategist, Brad Parscale — who has been tapped to be Trump's 2020 campaign manager — claimed on Twitter that he bet the Clinton campaign paid significantly less for their ads, given how cheap the Trump campaign's ads were on Facebook.

  • The Trump campaign used Facebook mostly to drive direct-response fundraising efforts, while the Clinton campaign used Facebook mostly to drive persuasion messaging.

Fact check: There isn't a pricing weight difference in direct response advertising versus persuasion advertising, or other types of cause and appeal advertising on Facebook.

Bottom line: These opposing tactics are what likely caused the rate discrepancy, not any bias towards candidates' campaigns by Facebook.

Go deeper

Biden clarifies comments on African American and Latino communities

Joe Biden delivering a speech in Delaware in July. Photo: Mark Makela/Getty Images

Joe Biden explained on Twitter Thursday night what he "meant" by earlier comments suggesting that "the African American community is a monolith."

What they're saying: "Unlike the African-American community, with notable exceptions, the Latino community is an incredibly diverse community with incredibly different attitudes about different things," Biden remarked in an interview hosted by the National Association of Hispanic Journalists and the National Association for Black Journalists, Politico reports.

Updated 45 mins ago - Politics & Policy

Ohio Gov. Mike DeWine tests negative for coronavirus after positive result

Photo: Justin Merriman/Getty Images

Ohio Gov. Mike DeWine (R) tested negative for the coronavirus after initially testing positive earlier Thursday, his office announced.

Why it matters: 73-year-old DeWine was set to meet President Trump Thursday on the tarmac at an airport in Cleveland and was tested as part of standard protocol.

Updated 56 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 18,996,008 — Total deaths: 712,476— Total recoveries — 11,478,835Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m. ET: 4,877,115 — Total deaths: 159,990 — Total recoveries: 1,598,624 — Total tests: 59,652,675Map.
  3. Politics: Pelosi rips GOP over stimulus negotiations: "Perhaps you mistook them for somebody who gives a damn" — Ohio Gov. Mike DeWine tests positive.
  4. Public health: Majority of Americans say states reopened too quicklyFauci says task force will examine aerosolized spread Study finds COVID-19 antibodies prevalent in NYC health care workers.
  5. Business: The health care sector imploded in Q2More farmers are declaring bankruptcyJuly's jobs report could be an inflection point for the recovery.
  6. Sports: Where college football's biggest conferences stand on playing.