Meet Trump's next campaign manager, Brad Parscale

Brad Parscale walking in front of a Starbucks in a grey suit
Photo: Drew Angerer / Getty

Brad Parscale was the leading force behind President Trump's digital media campaign strategy, which relied heavily on social media platforms like Twitter and Facebook and played a vital role in Trump's 2016 win. Now, he'll run Trump's 2020 re-election bid as a campaign manager.

The bottom line: Trump prizes loyalty and appreciates the power of marketing, and Parscale has been at Trump’s side successfully promoting his business and then political agenda on digital platforms since 2012.