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Photo: Jaap Arriens/NurPhoto via Getty Images

Facebook announced Thursday that its video platform "Watch" has more than 400 million monthly users, and 75 million daily visitors.

Why it matters: That's a small number given how big Facebook's total audience is, but Facebook says that small number is highly-engaged, which will help it sell more ads.

Background: Facebook rolled out the "Watch" tab with original video programming to the U.S. in August 2017, and expanded the effort globally about three months ago. It has since added dozens of new shows from celebrities, media organizations, and TV networks.

Details: Facebook invested about $90 million funding news shows, in part to help some news companies be able to afford to create videos for the platform, but also to bolster Facebook's PR efforts around combating fake news by supporting quality journalism.

  • While it announced that it will be renewing some original shows, like "Huda Boss," "Five Points," "Sacred Lies," and "Sorry For Your Loss," it will also cut funding for some news shows that are under-performing, per The Information.
  • Facebook also alluded to more funding scrutiny in its announcement, saying a show needs to "strike a chord in the broader cultural zeitgeist or serve a group of passionate people that want something they can’t get elsewhere," if it wants to be funded by Facebook.

By the numbers: On average, Facebook says daily visitors spend more than 20 minutes on "Watch." For reference, that means less than 5% of Facebook's total audience of 2.2 billion monthly active users use the product daily.

Be smart: Facebook says that the criteria used to determine whether someone is a daily active visitor of its product is by measuring whether a users spends at least one minute on the "Watch" platform per day, but Axios has confirmed that those 60 seconds do not need to be consecutive.

  • This is important because in order for Facebook to lure advertisers who typically buy ads on television to purchase video ads on "Watch" instead, it needs to convince them that the social platform's audience is just as engaged with shows on "Watch."
  • But TV networks measure a "view" of a show based on whether a show was watched for 60 consecutive seconds.

Go deeper:

Go deeper

Students vandalize and steal from schools for viral TikTok challenge

TikTok logo displayed on a phone screen in Krakow, Poland on July 18, 2021. Photo: Jakub Porzycki/NurPhoto via Getty Images

A viral TikTok challenge is leading students nationwide to shatter mirrors, steal fire alarms and intentionally clog toilets, The Washington Post reports.

Driving the news: Dubbed the the “Devious Licks challenge, students are showing off their "devious licks" on TikTok — with a sped-up version of "Ski Ski BasedGod" by rapper Lil’ B playing in the background.

Axios-Ipsos poll: People of color face more environmental threats

Expand chart
Data: Axios/Ipsos poll; Note: ±2.5% margin of error; Chart: Sara Wise/Axios

Americans of color are much less likely than white Americans to experience good air quality or tap water or enough trees or green space in their communities, and they're more likely to face noise pollution and litter, a new Axios-Ipsos poll finds.

The big picture: Our national survey shows Black and Hispanic Americans are more likely than their white counterparts to live near major highways or industrial or manufacturing plants — and to have dealt in the past year with water-boil notices or power outages lasting more than 24 hours.

17 hours ago - Health

FDA advisory panel recommends Pfizer boosters for those 65 and older

A healthcare worker prepares a dose of the Pfizer-BioNTech Covid-19 vaccine at the Key Biscayne Community Center on Aug. 24, 2021. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

A key Food and Drug Administration advisory panel on Friday overwhelmingly voted against recommending Pfizer vaccine booster shots for younger Americans, but unanimously recommended approving the third shots for individuals 65 and older, as well as those at high-risk of severe COVID-19.

Why it matters: While the votes are non-binding, and the FDA must still make a final decision, Friday's move pours cold water on the Biden administration's plan to begin administering boosters to most individuals who received the Pfizer vaccine later this month.