Facebook rolls out issue ads policy

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Illustration: Lazaro Gamio/Axios

Facebook is defining what it considers "issue ads" through an initial list of ad topics, ranging from abortion to guns, that will require authorization and labeling on its platform in the U.S.

Why it matters: The definition of an issue ad can be very nuanced, which is why it is often more difficult to regulate than election ads, which tend to simply advocate for one candidate over another.