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Facebook's new offensive

A man reads Facebook's full-page ad from this weekend
Facebook took out ads this weekend to address its privacy scandal. Photo: OLI SCARFF/AFP/Getty Images

Facebook has launched a multi-pronged offensive as it deals with the exploding data privacy scandal: tweaking privacy settings, agreeing to testify and delaying a product launch.

Why it matters: The Cambridge Analytica controversy has turned into a reckoning over Facebook's data practices. After a brutal 10 days since the scandal broke, Facebook is working to quickly stop the bleeding as its reputation takes a massive hit.