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Illustration: Sam Jayne / Axios

Facebook is stepping up its offensive to respond to questions about the role it played in Russian meddling in the 2016 presidential election. The moves come as it prepares to testify on Capitol Hill.

Why it matters: Facebook is investing in full-page ads, new policies and C-suite lobbying efforts as it stares down a crisis that imperils its reputation with Congress and relationship with the public. In contrast, Google and Twitter have kept a lower profile in response to the same investigation.

Buzz:

  • Facebook ran ads in national outlets (including the front sections of the Times, Post and Wall Street Journal) and beltway publications on Wednesday laying out its plans to improve the handling of political ads. "We will fight any attempt to interfere with elections or civic engagement on Facebook," the ads said. Facebook is clearly trying to reach influential decision makers in Washington, rather than the public at large.
  • Facebook hired consulting firms on both sides of the aisle to help the company confront the controversy, according to a source familiar with the matter. The right-leaning Definers Public Affairs has pitched itself recently as being able to help Silicon Valley navigate the world of political opposition research. On the left, Facebook is working with GreenLight Strategies (helmed by a former top aide to John Kerry) and TSD Communications, led by former Democratic operatives.
  • Facebook was the first to commit to testifying before the Senate Intelligence Committee at a planned November 1 hearing. Twitter also says it will appear. Facebook also said it will attend a similar hearing in the House. Google has yet to say whether it will attend either.

Internal frenzy: Top brass are closely involved in the effort to address the questions swirling around the Russia probes.

  • CEO Mark Zuckerberg, COO Sheryl Sandberg and top policy staffer Joel Kaplan have been working the phones — talking to players in DC about the issue, according to a source. Multiple lawmakers involved in the investigating say they have spoken with Zuckerberg recently. Top execs who are usually sparse with publicity have put their names on a number of statements, a sign of serious engagement at the C-suite level.
  • Other well-connected Facebook staffers are doing outreach for the company to reassure partners that it's taking this seriously. That includes Campbell Brown, the former CNN anchor who now runs the company's journalism initiative — which involves building close relationships with publishers.
  • The company is also relying on PR and policy staffers in both Washington and Menlo Park, Calif. It's frequently posting updates to its "Hard Questions Blog" that is being shepherded by Liz Spayd, the ex-New York Times public editor recently hired by Facebook to work on transparency initiatives.

The competitors: Top Senate Intelligence Committee Democrat Mark Warner reamed Twitter out for what he called an "inadequate" effort to address the panel's questions.

  • A Twitter spokesperson said in an email Wednesday that the company "will continue to both work with the investigations and to share details of our findings with the public as we are able."
  • Google has been the quietest of the three companies in the spotlight. It hasn't yet committed to testify but is expected to brief investigators in the future. "We will of course cooperate with inquiries; we're looking into how we can help with any relevant information," the company said in a recent statement.
  • Warner said at a Wednesday press conference updating reporters on the status of the broader Russia investigation that he thought the tech companies were "out doing" necessary work to investigate the Russia issue.

The bottom line: This is an unprecedented response for Facebook at an unprecedented moment. "I've never seen anything quite like [this]," tweeted Salesforce CEO Marc Benioff on Wednesday juxtaposing Facebook's ad with a Wall Street Journal story on the controversy.

Go deeper

Updated 4 hours ago - Sports

Olympics dashboard

Silver medalist Lilly King of Team USA (left) embraces gold medalist Tatjana Schoenmaker of Team South Africa on the podium during the medal ceremony for the Women's 200m breaststroke final on July 30. Photo: Clive Rose/Getty Images

🥇 : U.S. gymnast Suni Lee wins gold in the women's individual all-around

🚣‍♀️: Team USA women's eight rowing fails to reach the podium

🤸🏾‍♀️: Simone Biles reacts to "love and support" after withdrawing from all-around gymnastics and team finals, citing her mental health

🏊: Olympic swimmer Ryan Murphy wins Silver in 200m

📷: In photos: Tokyo Olympics day 6 highlights

🗓: The Olympic events to watch today

🏃‍: Female Olympians push back against double standard in uniforms

Go deeper: Full Axios coverage

Former Michigan Sen. Carl Levin dies at 87

Sen. Carl Levin (D-MI) in 2014. He died Thursday. Photo: Win McNamee/Getty Images

Former U.S. Sen. Carl Levin (D-Mich.) died Thursday, his family and the Levin Center at Wayne Law — which bore his name — confirmed. He was 87.

Why it matters: The Detroit native served for 36 years in the U.S. Senate, serving twice as chairman of the Armed Services Committee and is credited with helping overturn the military's “Don’t Ask, Don’t Tell” rule.

Updated 5 hours ago - Politics & Policy

Military members will be included in Biden's new COVID guidance

Joe Biden. Photo: Anna Moneymaker/Getty Images

Members of the military will be required to get vaccinations or face regular testing, social distancing, mask mandates and restrictions on travel for work, the the Pentagon said on Thursday evening.

Why it matters: The policy was announced for federal workers and onsite contractors earlier on Thursday, part of several new Biden initiatives to get more Americans vaccinated and slow the spread of the Delta variant.

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