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Facebook pledges to help users manage their personal data

Photo: Andrew Harrer/Bloomberg via Getty Images

Facebook pledged to put in place concrete actions to address potential past abuse of its platform, and stronger protections going forward.

Why it matters: Facebook is in the midst of one of its worst weeks after as it struggles to contain the fallout from improper use of data by Cambridge Analytica, a firm that worked for the Trump campaign in the 2016 election. The social media company is trying to shore up user trust and show its stakeholders that it knows it needs to do better.