Stories

Cambridge Analytica responds to Channel 4, claims they were entrapped

Alexander Nix
CEO of Cambridge Analytica Alexander Nix speaks at the 2016 Concordia Summit. Photo by Bryan Bedder/Getty Images for Concordia Summit

Cambridge Analytica has issued a statement claiming that Channel 4's undercover report on the firm's shady campaign tactics was "edited and scripted to grossly misrepresent" the nature of the recorded conversations.

CEO Alexander Nix stated that he misjudged the situation and that he "deeply regrets his role in the meeting," but that "Cambridge Analytica does not condone or engage in entrapment, bribes or so-called ‘honeytraps’, and nor does it use untrue material for any purpose."