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Expand chart
Data: NewsWhip; Chart: Will Chase/Axios. Last week's data as of Oct. 28.

The Facebook Papers and whistleblower accounts were a public relations nightmare for Facebook, but so far, the company's core stakeholders — advertisers, users and investors — seem unfazed.

The big picture: For now, this controversy is mainly of interest to the media and lawmakers.

By the numbers: Interest in Facebook — measured by social media interactions per published article about the company — has declined over the course of the year, according to exclusive data from NewsWhip.

  • The "Facebook Papers" haven't produced very big spikes, even temporary ones, in interest about the company. The biggest jumps in engagement on stories about Facebook have come from stories about former President Trump,
  • Google Trends data show a similar decline in Google searches for Facebook over the past year — and the biggest spike in Google searches in over a year happened when Facebook experienced an outage last month.
  • The WSJ's most-engaged story from its Facebook investigations (Facebook Knows Instagram Is Toxic for Teen Girls, Company Documents Show) ranked 48th in social media interactions among all of the publication's stories since March, according to NewsWhip data.

Between the lines: The company's recent stock declines have mainly been attributed to Apple's crackdown on targeted ads. The public relations drama seems to have played a more minor role.

What to watch: Social and civic groups have called for a nationwide advertising boycott beginning November 10th, but aside from that, there hasn't been major advertiser backlash in response to the whistleblower drama.

Go deeper

Nov 24, 2021 - Technology

Instagram head to testify before Congress

Photo: Matt Winkelmeyer/Getty Images

Adam Mosseri, head of Meta-owned Instagram, has agreed to testify before Congress in early December about Instagram's impact on young people, he said in a video posted to Twitter Wednesday.

Why it matters: Meta, formerly Facebook, is continuing to acknowledge mounting concern from the public and lawmakers over social media apps' effect on children and teens.

33 mins ago - World

Scoop: Iran preparing to enrich weapons-grade uranium, Israel warns U.S.

Iranian President Ebrahim Raisi holds a press conference. Photo: Presidency of Iran handout via Getty

Israel has shared intelligence over the past two weeks with the U.S. and several European allies suggesting that Iran is taking technical steps to prepare to enrich uranium to 90% purity — the level needed to produce a nuclear weapon, two U.S. sources briefed on the issue tell me.

Why it matters: Enriching to 90% would bring Iran closer than ever to the nuclear threshold. The Israeli warnings come as nuclear talks resume in Vienna, with Iran returning to the negotiating table on Monday after a five-month hiatus.

Biden: Fight against Omicron won't include "shutdowns or lockdowns"

Photo: Mandel Ngan/AFP via Getty Images

President Biden on Monday said that the new coronavirus variant, Omicron, is "a cause for concern, not a cause for panic."

Driving the news: Biden said later this week the administration will be releasing a strategy on how "we're going to fight COVID this winter. Not with shutdowns or lockdowns, but with more widespread vaccinations, boosters, testing and more."