Facebook is conducting a press blitz that's unprecedented for the company as it prepares for CEO Mark Zuckerberg’s debut appearance before Congress next week. The once media-shy Zuckerberg has given numerous interviews and took an hour-long Q&A with reporters Wednesday. Top lieutenant Sheryl Sandberg is all over television, and the company has been flooding reporters’ inboxes with new privacy-centric changes.
Why it matters: By rolling out privacy updates and interviews with apologetic executives, the company is trying to give Zuckerberg material he can use to save himself when he faces fired-up lawmakers. But the new revelations about the scale of Facebook’s privacy scandals are giving critics on Capitol Hill more to work with, too.