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Facebook blitzes the press

Mark Zuckerberg looks out from behind a shield with the Facebook logo on it
Illustration: Sarah Grillo / Axios

Facebook is conducting a press blitz that's unprecedented for the company as it prepares for CEO Mark Zuckerberg’s debut appearance before Congress next week. The once media-shy Zuckerberg has given numerous interviews and took an hour-long Q&A with reporters Wednesday. Top lieutenant Sheryl Sandberg is all over television, and the company has been flooding reporters’ inboxes with new privacy-centric changes.

Why it matters: By rolling out privacy updates and interviews with apologetic executives, the company is trying to give Zuckerberg material he can use to save himself when he faces fired-up lawmakers. But the new revelations about the scale of Facebook’s privacy scandals are giving critics on Capitol Hill more to work with, too.