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Axios' Sara Fischer interviewing Facebook's Campbell Brown (right) on Monday night in Washington, D.C. Photo: Chuck Kennedy / Axios

Speaking at Axios' Media Trends event Monday night, Facebook's head of global news partnerships Campbell Brown formally announced a policy to try to appease publishers' concerns over a controversial archive of political ads on its platform, which would also include ads promoting publishers' political content.

Why it matters: It’s Facebook’s latest effort to make nice with publishers, which continue to show frustration with changes and experiments to news functions on its platform.

Facebook's solution: "There will be two separate archives," Brown told me. "One will say 'political ads,' one will say 'news platforms.'"

The backdrop:

The details: Brown said Facebook would not grant publishers' request for an exemption, but that Facebook is building out a separate archive to address concerns that there wasn't a clearer distinction between publishers' content and political ads.

  • The archive will not be ready for a few weeks, so publishers will have to be a part of the current archive structure until a separate archive launches.
  • "This is something that news publishers have pushed us to do so I was very surprised to hear news publishers don't want that kind of transparency," Brown said.
"Publishers who are worried about being clumped in at this point in time can pause their advertising."
Facebook's Campbell Brown

When it comes to hiring journalists, Brown also told me that the people filling much talked-about jobs for "news credibility specialists" will "help us begin to build out a process for verifying different news organizations," signaling that Facebook is willing to give curated news a shot, despite past forays into human-curated news have led to one problem after another.

  • When I pressed her about whether or not this makes Facebook a media company, she said "totally not a media company" and reminded the audience that she was hired as a former journalist. "Facebook is not a news organization. We're not becoming a news organization."
  • "Having more people on my team, on our standards team, who understand journalism and the principles behind it is a good thing — and its not to do journalism but to bring the ideas and the understanding of what it's like to work in a newsroom and what newsrooms need into the Facebook environment."

What's next: Facebook is also planning to launch 20 news shows for its video platform Watch by the end of this summer, Brown told me, including a new weekly business show from Quartz, that will launch by the end of the summer.

  • A good point raised by Mike Shields @digitalshields: "Everybody in media is way mad at Facebook. But that's not stopping a bunch of news orgs from taking FB's money to launch Watch shows."

The bottom line: Via Axios' David McCabe: "Facebook's relationship with the news industry remains rocky, even as the company takes steps to mend fences."

Go deeper

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Kellyanne Conway's parting power pointers

Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

Kellyanne Conway has seen power exercised as a pollster, campaign manager and senior counselor to President Trump. Now that his term in office has concluded, she shared her thoughts with Axios.

Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

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GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.