Jun 12, 2018

Facebook exec explains "news credibility specialist" jobs

Photo: Chuck Kennedy / Axios

Facebook's head of news partnerships Campbell Brown said Monday that people filling much talked-about jobs for "news credibility specialists" will "help us begin to build out a process for verifying different news organizations.”

Why it matters: A Business Insider report on the jobs last week attracted attention because Facebook's past forays into human-curated news have led to one problem after another.

What she's saying: Brown, speaking with Axios's Sara Fischer at an Axios event, also took issue with publishers who have objected to their ads that promote political coverage being included in Facebook's new political ads database.

  • She said the company heard the concerns and would introduce separate archives to differentiate between political ads and ads featuring political news content.
  • Yes, but: "It should be up and running in the next couple weeks, and publishers that are worried about being lumped in [in that time] can pause their advertising," she said.

The bottom line: Facebook's relationship with the news industry remains rocky, even as the company takes steps to mend fences.

Go deeper

Facebook spending $100 million to help news outlets in coronavirus crisis

Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images

Facebook says it is spending $100 million to support news outlets around the world that have been impacted by the coronavirus, the company said Monday.

Why it matters: Whatever Facebook's motivation, this is a much-needed cash infusion at a critical time for the local news industry.

The next American struggle: Waiting out the coronavirus

Illustration: Aïda Amer/Axios

There are now a lot of known knowns about the coronavirus: It's here, it's spreading, it's stressing hospitals, it's crippling the economy, it's slowed only by distance and isolation — and it's sure to get much worse before it gets much better. 

Why it matters: Similarly, there is a sameness to the patterns and known unknowns. So now we hit the maddening stage of waiting.

Go deeperArrow15 mins ago - Health

Coronavirus pushes traditional businesses into the digital age

Illustration: Aïda Amer/Axios

A slew of old-line industries that once hesitated to embrace digital technologies are now being forced to do so for the sake of survival.

Why it matters: Once consumers get used to accessing services digitally — from older restaurants finally embracing online ordering, or newspapers finally going all-digital — these industries may find it hard to go back to traditional operations.