An exclusive poll for Axios by SurveyMonkey found that Facebook's favorability has plunged in the last five months.

Expand chart
Data: SurveyMonkey polls conducted March 21–23, 2018 and Oct. 23–26, 2017. Poll Methodology.; Chart: Lazaro Gamio/Axios

The big picture: In the Axios/SurveyMonkey poll comparing views in October with last week (2,878 adults in the U.S.; error estimate: 2.5 points), Facebook's already low net favorability (favorable minus unfavorable) dropped twice as much as the other tech giants.

  • Facebook fell 28 points, compared with 13 for Amazon, 12 for Google, 10 for Apple and seven for Twitter. Uber, Tesla and Lyft ticked up, bucking the trend.
  • Facebook's raw favorability rating was 48% last week, down from 61% in October.
  • Google's latest raw favorability was 78%, Amazon's was 75%, Apple's was 61% and Twitter's was 31%.
  • SurveyMonkey points out: "In October, Facebook had more positive than negative ratings by about 2-1; now it’s ... 48% favorable, 43% unfavorable."

Key stat: The negative turn for Facebook is particularly large among Democrats and Democratic-leaning independents, with favorable ratings falling 16 points, from 67% to 51%. SurveyMonkey found more modest fall-offs among Republicans and GOP-leaners (10 points) and pure independents (eight points).

But, but, but: The mistrust is focused on the companies, not on technology. The vast majority of those polled (72%) still say tech has a positive effect on society.

Our thought bubble: The poll shows a huge drop for Facebook (and Twitter and Google). But remember these are free services. People talk a lot about leaving, but we suspect most want what these companies are offering. 

  • We'll be watching to see if these drops in favorability mean fewer users (like if #deletefacebook gains traction).

Be smart: If Facebook were a political candidate, this kind of swing in public opinion would provoke a swift, massive response. For Facebook, that process has just begun.

Methodology: This new Axios/SurveyMonkey online poll was conducted March 21-23, 2018 among 2,878 adults in the United States. The modeled error estimate is 2.5 percentage points. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States age 18 and over. Crosstabs available here.

Go deeper

6 hours ago - Podcasts

Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

Boycott organizers slam Facebook following tense virtual meeting

Illustration: Sarah Grillo/Axios

Civil rights leaders blasted Facebook's top executives shortly after speaking with them on Tuesday, saying that the tech giant's leaders "failed to meet the moment" and were "more interested in having a dialogue than producing outcomes."

Why it matters: The likely fallout from the meeting is that the growing boycott of Facebook's advertising platform, which has reached nearly 1000 companies in less than a month, will extend longer than previously anticipated, deepening Facebook's public relations nightmare.

Steve Scalise PAC invites donors to fundraiser at Disney World

Photo: Kevin Lamarque-Pool/Getty Images

House Minority Whip Steve Scalise’s PAC is inviting lobbyists to attend a four-day “Summer Meeting” at Disney World's Polynesian Village in Florida, all but daring donors to swallow their concern about coronavirus and contribute $10,000 to his leadership PAC.

Why it matters: Scalise appears to be the first House lawmakers to host an in-person destination fundraiser since the severity of pandemic became clear. The invite for the “Summer Meeting” for the Scalise Leadership Fund, obtained by Axios, makes no mention of COVID-19.