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Exclusive: Canadian carrier says tremendous iPhone X excitement, upgrades outlook on iPhone 8

Apple

Rogers Communications, one of the largest wireless carriers in Canada, said Friday that it has seen "tremendous customer excitement" and strong pre-orders for the iPhone X. Perhaps more importantly, it now says overall demand for the iPhone 8 as "good" after previously characterizing it as anemic.

"We're seeing tremendous customer excitement for iPhone X with strong customer pre-orders," Executive VP Raj Doshi, said in a statement to Axios. "We're also seeing good demand for the iPhone 8. We expect the two together will be very popular with our customers this holiday season with iPhone 8 being a major contributor."

Why it matters: Rogers previously described sales of the iPhone 8 as "anemic" during an earnings conference call. There have been concerns about both limited supply of the iPhone X as well as weak demand for the iPhone 8. The iPhone accounts for a significant part of sales and profits for Apple.