Envelopes from mail-in ballots in Washington state in March. Photo: Jason Redmond/AFP via Getty Images

Forces behind a “Vote Early Day 2020” initiative are launching a paid media campaign this week to get U.S. companies to encourage people to seek absentee ballots or vote early in person amid the coronavirus threat.

Driving the news: Businesses, advocates and bipartisan election officials behind the effort will run a $100,000 ad on Tuesday in the Wall Street Journal addressed "Dear CEOs and Business Leaders," organizers tell Axios.

Be smart: They're banking on the idea that consumers will activate on messages from brands they rely on — and that businesses will see upsides to taking on this kind of leadership role.

  • Axios' own polling with Ipsos reflects working Americans' trust in their employers to look out for their interests in the pandemic.
  • Vote Early Day counts more than 100 partners, but it anticipates thousands of partners by the fall.

Details: The nonpartisan group was announced in March and has a website with information to help voters in each state learn what their early-voting options are.

It includes representatives from MTV and ViacomCBS, Twitter, BET, Univision, Snapchat, and other media and technology outlets; nonprofit groups such as the League of Women Voters; and companies including Levi Strauss & Co., Kenneth Cole, Patagonia, REI and Sweetgreen.

  • Its ad asks business leaders to "help employees, customers, friends and family understand the many ways they can vote safely, securely and early" and says that "no one should have to choose between casting a ballot and preserving their health."
  • California's Secretary of State Alex Padilla, a Democrat, and Georgia's Secretary of State Brad Raffensperger, a Republican, are members of the group's steering committee.
  • Organizers have designated Oct. 24 as Vote Early Day, and they say it should be a holiday. The general election is Nov. 3.

What they're saying: "During the 2018 midterms, hundreds of companies participated in corporate civic engagement and the United States saw the highest midterm voter turnout in a century," Vote Early Day project director Joey Wozniak and MTV's Brianna Cayo Cotter tell Axios in an email.

  • "Now, with changing rules and options like mail and in-person voting gaining significant attention due to public health concerns around COVID-19, we believe it is more important than ever for businesses to use their platforms to share current and accurate voting information with their audiences."
  • They say businesses are uniquely suited to encourage civic participation during the COVID-19 crisis because they're credible, nonpartisan messengers.

Don't forget: Many states have taken steps to expand early voting because of the virus, while some still have restrictive policies.

  • Celebrities and Michelle Obama have been engaged in efforts to expand options.
  • President Trump has spoken critically of vote-by-mail initiatives but voted absentee himself.
  • One of Trump’s campaign pollsters recently conducted research showing broad bipartisan support for expanding absentee voting.

Go deeper

Inside Washington state's all-mail elections

Washington Secretary of State Kim Wyman, who oversaw some of the state's earliest all-mail elections, gave "Axios on HBO" an inside look at how it works as states prepare for record levels of vote-by-mail returns ahead of November.

Why it matters: "Election officials know that democracy is really resting in our hands," said Wyman, "and we have to inspire confidence in our harshest critics, whether they are in the living room or in the White House."

Pelosi extends House's remote voting period until Oct. 2

House Speaker Nancy Pelosi. Photo: Chip Somodevilla/Getty Images

House Speaker Nancy Pelosi announced Monday she will extend the chamber's remote voting period until Oct. 2 due to the public health emergency caused by the coronavirus pandemic.

Why it matters: The designated period, which began on May 20, marks the first time members of Congress have been allowed to vote remotely. The rules provide that a member can have another member vote on their behalf.

The top Republicans who aren't voting for Trump in 2020

Photo: Brendan Smialowski/AFP via Getty Images

Vice President Pence's former lead staffer on the White House coronavirus task force announced that she plans to vote for Joe Biden in the 2020 election, while accusing President Trump of costing lives with his pandemic response.

Why it matters: Olivia Troye, who described herself as a life-long Republican, joins other prominent Republicans who have publicly said they will either not vote for Trump's re-election this November or will back Biden.