Celebrities and influencers create a "coolness" halo effect with Gen Z and millennial consumers, according to a recent survey by YPulse, a youth research organization.
Why it matters: 69% of 13 to 39-year-olds saythey are more likely to purchase brands that are considered cool, which is especially true in the age of the social media marketplace.
Most money-related books are worthy and informative; some are even interesting. Very, very few of them, however, are real page-turners — the kind of books that keep you up at night rather than sending you to sleep.
Why it matters: These five new money-related books are all really good reads.
