Peloton’s popularity is falling as swiftly as it shot up.

Why it matters: Not all pandemic habits stick around. Peloton's trajectory over the past two years exemplifies how challenging it's been for companies to gauge shifts in consumer demand — particularly in sectors heavily altered by the pandemic.

Authentic Brands Group plans to let "Reebok be Reebok" after acquiring the sneaker brand from Adidas on March 1, ABG founder and CEO Jamie Salter told Axios' Richard Collings during Thursday's Axios Pro kickoff event.

What he's saying: "We're going to focus very big on the classic entertainment fashion side and the other 50% on the athletic side," Salter said.

Retail bankruptcies plummeted by more than half in 2021, matching the lowest level notched over the past decade.

Why it matters: This may signal an end to the pandemic-prompted retail apocalypse.

Record levels of consumer demand are petering out as high prices cut into wages and add to household worries.

Why it matters: Shoppers will hold off on buying if goods get too expensive — a trend that if big enough could slow down economic growth.

Retail sales fell 1.9% in December compared to the previous month, suggesting that shoppers bought holiday gifts earlier last year as they faced rising inflation and supply chain issues.

Driving the news: The data is much lower than the 0% change predicted by economists, according to FactSet.

The House of LR&C, a Seattle-based fashion startup founded by NFL quarterback Russell Wilson and singer Ciara, plans to raise between $20 million and $50 million this spring for its series A funding.

• The range of that fundraising total gives it a rough valuation of between three and five times the company's revenue, its CEO Christine Day tells Axios.

As labor grows scarcer and pricier, stores are turning to cashier-less checkout to stay in business.

Why it matters: Businesses increasingly face the almost unheard-of predicament of figuring out how to keep their doors open with fewer — or no — employees.

Startups and big corporations alike are releasing technology to put long lines online.

Why it matters: Standing in lines has always been a hassle, but the pandemic has made lines longer, slower and even dangerous. Now many of those lines are going virtual.