The coronavirus outbreak already is eating into companies' 2020 plans, with a number of firms announcing significant expected hits to their sales.

What's happening: After warning that it would need to write down its revenue expectations, a new report from Nikkei says Apple's iPhone inventories could remain low until April or longer and that suppliers are "currently operating at around 30% to 50% of capacity."

Walmart’s expensive attempt to woo wealthy shoppers is ending in failure.

Driving the news: Jetblack, Walmart’s personal shopping startup, is closing its doors, per WSJ. The service, which charged members $600 a year for a personal shopper whom they could text to get anything delivered — except fresh food — was costing the company thousands of dollars because it just never gained much popularity.

Friday night's expensive — and hopefully romantic — prix fixe dinner for two isn't as lucrative for the restaurant industry as you might think.

Why it matters: Valentine's Day "ranked 94th in the year for consumer spending at local places nationwide" in 2019, Bloomberg reports, lower than Cinco de Mayo and a bunch of regular Saturdays.

Popular salad restaurant Sweetgreen is buying into kelp in 2020, the Washington Post reports.

Why it matters: Kelp is beneficial for both human and ocean health. Sweetgreen's temporary introduction of a "Tingly Sweet Potato and Kelp Bowl" will now give the food a platform across 104 stores nationwide.

Hollar, an e-commerce company that raised more than $75 million in VC funding, is expected to wind down soon, Axios has learned from multiple sources.

Between the lines: It's been a very tough month for direct-to-consumer startups, beginning with Casper Sleep's uninspired IPO and Monday's shutdown of SoftBank-backed Brandless.

Beyond Meat is testing its plant-based chicken in KFC locations for three weeks across Tennessee, North Carolina and Kentucky, the company recently announced.

The big picture: McDonald's is one of the only major fast-food restaurants that has not embraced the fake meat boom, the Washington Post reports.

Americans are buying fewer toys in the post-Toys "R" Us era.

The big picture: As we've reported, the demise of the toy giant kicked off a war among U.S. retail titans Amazon, Target and Walmart to vacuum up its toy sales. But the end of Toys "R" Us dealt the multibillion-dollar American toy market a blow that it still hasn't recovered from.

Casper Sleep, the mattress retailer that was valued at more than $1 billion by venture capitalists, last night priced its IPO at the bottom of an already-slashed price range.

Reality check: Yes, this went just about as badly as most of us thought it would. No, it shouldn't be used as an avatar for the broader IPO or DTC markets.

Much of the debate around data privacy has centered on the tech giants that are collecting consumer data, but retailers are formidable data guzzlers, too.

Why it matters: The places we shop track us in stores and online and use those troves of data to get us to spend more money. "I think it would be wise if everyone stopped thinking of retailers as retailers and started thinking of them as tech companies," Amy Webb, founder of the Future Today Institute, tells Axios.

Macy's will close 125 department stores, one-fifth of the retailer's overall footprint, and ax about 2,000 corporate jobs over the next three years, the Wall Street Journal reports.

Why it matters: Department stores such as Macy's have struggled to keep up with e-commerce giants like Amazon, especially over the recent holiday season. Macy's and other department stores are still recovering from rocky end-of-year sales.